Our Commitment
Since 1959, Barbie's purpose has been to inspire the limitless potential in every girl.
We have always known that a small doll can make a big impact. Today we bring power to our purpose, not only as a global icon, but as an advocate for real social and environmental change.
As part of Mattel’s purpose to empower the next generation, Barbie has committed to three priorities: representation, empowerment, and environmental impact.
Representation
We are proud to be the most diverse and inclusive doll line, but we cannot achieve our purpose to inspire the limitless potential in every girl until all girls have the same opportunities and support needed to believe they can be anything. Barbie recognizes the importance of representation and is committed to dedicating the resources and doing the work for a better future.
Empowerment
We're working to create a world where equal opportunity is the norm, not the exception. We're dedicated to empowering girls with purposeful products, content and events to help them reach their full potential. We'll continue to fund important initiatives, highlight impactful role models, and conduct research that will inspire the next generation.
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