Accor

Agnès Roquefort, Global Chief Development Officer – Lifestyle & Luxury at Accor, shares her personal takes on leading Accor's luxury and lifestyle brands. From her favorite brands to how she balances sustainability with exceptional hospitality, discover a behind-the-scenes look at what makes Accor's brands and people so special. For more, watch the full Sustainable Hotels of Tomorrow roundtable on Accor’s YouTube channel.

Incluir é reconstruir futuros - e esse é um compromisso que escolhemos honrar todos os dias. Em comemoração ao Dia Mundial da Pessoa Refugiada, fizemos uma ação especial no nosso hotel ibis Budget São João - que conta com 50% de sua equipe composta por pessoas refugiadas e migrantes - para conhecer mais de perto a história de cada um deles. Foi um momento inspirador, de muita escuta, reflexão e aprendizado. Desde 2022, trabalhamos juntos com o Fórum Empresas com Refugiados do ACNUR, Agência da ONU para Refugiados, criando programas de treinamento e possibilidades de contratação que já beneficiam mais de 300 pessoas. Acreditamos no poder transformador da inclusão e que, mais do que uma iniciativa social, essas contratações são uma escolha estratégica e ética que enriquece nossos times, nossas marcas e, principalmente, as vidas que tocamos. 🎥 Convidamos você a assistir o vídeo e se inspirar nessa data tão importante. #Accor #ESG #DiaMundialDaPessoaRefugiada

Discover the new brand campaign for ALL - Accor Live Limitless Accor, featuring Kylian Mbappé. More than a global leading figure, he represents the values we stand for: excellence, generosity, and inclusivity. With "Don’t be a Guest, be a Guest Star", ALL Accor celebrates a vision of hospitality where every guest is given thoughtful, tailored service, wherever they are in the world. #ALLAccor #ALLGuestStars

Accor was pleased to bring together executive travel managers and buyers from leading international corporations for the Accor Global Leadership Council (GLC) in Paris, a prestigious advisory board dedicated to reimagining the future of corporate travel, alongside Accor’s closest B2B partners. As corporate travel evolves rapidly, the GLC serves as a vital forum to align on emerging needs, sharing valuable insights, and co-creating innovative solutions that will define the future of business travel and corporate meetings. Representatives from diverse industries, including financial services, engineering, energy, and technology, joined Accor’s senior leadership team, featuring Sébastien Bazin (CEO & Chairman), Maud Bailly (CEO Sofitel, MGallery Hotel Collection & Emblems Collection), Agnès Roquefort (Global Chief Development Officer Luxury & Lifestyle), Jean-Yves MINET (Brand President Midscale & Economy) and Julien Houdebine (Chief Sales and Revenue Management Officer). Together, they discussed key topics such as brand value, revenue management, development, B2B loyalty, sustainability, and more. Looking ahead, the GLC is poised to build a visionary roadmap that ensures both Accor and its clients remain agile, innovative, and prepared for the ever-changing landscape of corporate travel.

At Accor, innovation is at the heart of our vision for the future of hospitality and our participation at Viva Technology 2025 was a powerful expression of this commitment. Accor was proud to showcase our work at the Travel Tech Hub, launched by Eventiz, alongside three inspiring start-ups we collaborate with: Luniwave, Fullsoon, and Alltheway travel tech. Together, we explored how innovation can reshape the travel and hospitality experience. Throughout the event, Accor’s leaders took the stage to share their vision for the future. Sébastien Bazin, Group Chairman & CEO participated in a Fireside Chat with Ariane Gorin, CEO of Expedia, discussing the intersection of technology, AI, and sustainability in the travel industry. Myriam El harraq, SVP of Brands, User Experience & Innovation, delved into Accor's innovation strategy and how we are shaping the future of travel experiences. Sylvain Morgaine, VP of the Innovation Lab, led discussions on how innovation in hospitality is driving AI integration and sustainability efforts, while Jean-François Guilmard, Chief Data Officer, explored the role of GenAI in hospitality. We were also honored to welcome Nathalie Delattre, Delegate Minister of Tourism, to the Accor stand, where she shared her vision for a more innovative future for French tourism. A huge thank you to all who made our participation possible, and to all the attendees who joined us to explore how technology can drive the future of tourism.

Em celebração ao Mês do Orgulho LGBTI+, relembramos o evento que realizamos em parceria com o Fórum de Empresas e Direitos LGBTI+ para discutir caminhos concretos rumo a ambientes mais diversos, seguros e acolhedores. Na véspera do Dia Internacional pela Erradicação da LGBTI+fobia, celebrado no dia 17 de maio, o encontro reforçou o compromisso do Grupo em promover uma hospitalidade verdadeiramente responsável, conectando culturas com paixão, generosidade e respeito à diversidade. 📽️ Assista ao vídeo e conheça um pouco do que vivemos nesse encontro transformador. #Accor #OrgulhoLGBTI #Diversidade #Equidade #Inclusão

At this year’s NYU IHIF, Accor reaffirmed its ambition to shape the future of hospitality through bold growth, strategic partnerships, and guest-centric innovation, in line with this year’s theme, Engagement Drives Returns. Over the course of the forum, our global leaders took part in key conversations alongside industry decision-makers and investors. Sébastien Bazin, Accor Chairman and CEO, joined the Global Hospitality CEO panel to discuss collaboration and growth in a shifting investment landscape, while Agnès Roquefort, Global Chief Development Officer Luxury & Lifestyle, explored how actionable insights can drive performance and innovation during an audience-led session. We also shared the latest progress across our key segments: 🔹Reinforcing the Group’s new landmark partnership with InterGlobe to create India’s fastest-growing hospitality enterprise. 🔹Continued expansion across the Americas, further strengthening our Luxury, Lifestyle and Premium portfolios. 🔹 Globally, 280+ properties in our Luxury & Lifestyle pipeline, driven by strategic partnerships and strong brand momentum. 🔹 500+ Premium hotels now operating, alongside a growing branded residences pipeline. At a time when decisive action drives results, Accor stands ready to lead with purpose, performance and people at the heart. #NYUIHIF25

A Accor celebra a inauguração do Macáya, o novo restaurante do Pullman São Paulo Ibirapuera, que afirma o posicionamento da marca como referência em hospitalidade contemporânea, com experiências que vão além da hospedagem. O Macáya apresenta uma proposta gastronômica que une sabor, sustentabilidade e afeto, por meio de uma fusão criativa de culturas e tradições latino-americanas. Com um ambiente cosmopolita e acolhedor, o restaurante convida à conexão e celebra a diversidade — pilares fundamentais da Accor. Mais do que um espaço gastronômico, o Macáya é um ponto de encontro para os moradores de São Paulo e turistas, ampliando o Pullman Ibirapuera como um hub de entretenimento na região. #PullmanIbirapuera #Macaya #Gastronomia

We are proud to announce that Fondation Le Refuge has joined the ALL - Accor Live Limitless x Dift platform, enabling members of the ALL Accor loyalty program to discover and support high-impact causes by donating their Reward points. In France, one in five LGBTQI+ individuals has experienced homelessness, often due to family rejection linked to their sexual orientation or gender identity. This rate is five times higher than that of the general population. Le Refuge offers young LGBTQI+ people shelter, support, and the chance to rebuild their lives in a safe and inclusive environment. Accor is committed to fostering a culture of diversity within our teams, across our hotels, and throughout the communities we serve. Through ALL x Dift, ALL Accor members can now donate their Reward points to help fund Le Refuge’s essential work: https://lnkd.in/ebk8dDS6 By acting together, we can turn solidarity into change and support a future where no one is left without a home.

We recently hosted an insightful roundtable discussion with industry leaders to explore the future of sustainable hospitality. Moderated by Agnès Roquefort, our Group Chief Development Officer for Luxury & Lifestyle, the conversation featured experts like André Heintz, Vanguelis Panayotis and Alice VACHET. Together, they shared valuable insights on integrating sustainability into hotel design, business strategy, and operations. From eco-conception and green development to the long-term impact of sustainable hospitality, the discussion highlighted actionable steps for the industry. 🔗 Read the full newsletter as part of our “The New Quality of Time” series for insights from the roundtable: