Brand USA

🇺🇸 Happy Independence Day! 🇺🇸 As we honor the 4th of July, we also look ahead to 2026—America’s 250th anniversary—and the opportunity it brings to welcome the world. Through our new partnership with #America250, Brand USA will amplify stories that celebrate the nation’s heritage, driving international travel that supports communities and fuels local economies across all 50 states, five territories, and the District of Columbia. This collaboration will connect global audiences with the people, places, and experiences that define the American spirit—past, present, and future. But for today, our staff takes a much-needed rest and wishes you all a safe and revitalizing holiday weekend. #America250 #BrandUSA #IndependenceDay #VisitTheUSA

📅 Join Us July 17 | Brand USA Board of Directors Meeting Gain valuable insights into the strategies and programs shaping the future of U.S. travel and tourism. Attendees will hear key updates on Brand USA’s global marketing efforts, learn about current and future initiatives, and hear from leaders driving international visitation to the United States. 🔗 Register now: https://lnkd.in/ew22DKmQ ℹ️ More info: https://lnkd.in/er8Z-pEs #BrandUSA #VisitTheUSA #TravelIndustry

🤖 What does AI mean for the future of destination marketing? Join Brand USA’s Agents of Change on June 30 at 1 p.m. ET for AI for DMO Leadership—a virtual session for tourism leaders navigating the AI era. Hear from Janette Roush, SVP of Innovation and Chief AI Officer, on how to lead with confidence, shape smart policy, and future-proof your team. Register here: https://lnkd.in/eb6BVb42 #BrandUSA #TravelMarketing #AgentsOfChange

👏 A big shoutout to our Director of Consumer Research, Chelsea Benitez, for representing Brand USA by speaking at #TTRA2025 in Galway this week! We're proud to see Chelsea share her expertise on using predictive insights to better understand global travel behavior and help shape the future of tourism through data-driven strategy. #BrandUSA #TravelResearch #TourismInsights

✈️ 🚇 🚗 🚲 Brand USA is partnering with America250 to inspire the world to experience America’s 250th anniversary in unforgettable ways. As the nation prepares to mark this historic milestone in 2026, we’re working together to spotlight the stories, people, and places that embody the American spirit; inviting international visitors to connect with our history, culture, and communities. Through this strategic collaboration, Brand USA will amplify anniversary programming and bring the celebration to life globally with curated travel itineraries, dynamic storytelling, and immersive experiences. Read the full announcement: 🔗 https://lnkd.in/evAR29gR #America250 #BrandUSA #VisitTheUSA

🌎 Last week, the global travel industry turned to Chicago and IPW 2025, reminding us of the power of in-person convenings to spark opportunity and chart the future of inbound travel. We're navigating a dynamic time: visitors are more cautious, budget-conscious, and value-driven. Yet the U.S. remains the world’s top long-haul aspirational destination. International arrivals are on pace with 2024, and global air connectivity is stronger than ever with 853,000+ nonstop flights and 44 new routes from 26 countries this year alone, adding 1.6M inbound seats. Looking ahead, the U.S. will host marquee events, from the 2026 World Cup to America 250 and the Route 66 Centennial, creating opportunities to grow business and welcome more visitors to our vibrant communities. What’s our message to the world? 🇺🇸 America is ready. Ready to welcome. Ready to connect. Ready to inspire. Welcome to America the Beautiful. 🎥 Watch the campaign concept: https://lnkd.in/e6YP_Kpb Launching globally this August, America the Beautiful is more than a campaign, it’s an invitation. A flexible platform to empower our partners and unify our storytelling around the people, places, and stories that define the U.S. 💻 We also unveiled AmericaTheBeautiful.com, a new digital hub offering inspiring content and streamlined travel info for international visitors. ⚽ And we’re building new travel trade itineraries for FIFA World Cup host cities. 🤖 For the first time, we’re integrating AI into our web experience, delivering personalized trip ideas based on user interest: an intelligent guide to feeling America before seeing it. Together, we’re inviting the world to rediscover the wonder, authenticity, and warmth of the United States. Fred Dixon, CEO Brand USA #AmericaTheBeautiful #BrandUSA #VisitTheUSA #IPW2025

See you in Ft. Lauderdale for IPW 2026! 🌴🏖️ We’re excited for the Ft. Lauderdale team to host IPW 2026 and wish the team at Visit Lauderdale all the best in their months of planning ahead. Looking forward to another year of collaboration and opportunity. #IPW2026 #BrandUSA #VisitTheUSA #FtLauderdale

⚡ The energy on the show floor is electric! From interactive exhibits to immersive destination showcases, this vibrant space brought the magic of U.S. travel to life. We're proud to amplify our partners and their powerful work connecting international buyers with America's destinations. Come say hello at Brand USA booth #1231! 🇺🇸 #IPW2025 #BrandUSA #VisitTheUSA

A memorable afternoon at the IPW 2025 Brand USA-hosted lunch! 🎸🎙️ We were proud to welcome global delegates to celebrate the U.S. travel experience, highlighted by the announcement of our new global campaign coming this fall “America the Beautiful.” 🎬 Watch sneak peek here: https://lnkd.in/e6YP_Kpb The campaign is tribute to the breathtaking landscapes, bustling cities, and warm hospitality that make the U.S. a must-visit destination. #AmericaTheBeautiful #BrandUSA #IPW2025 #VisitTheUSA 📸 Arthur Kobin, Matt Herp

There are still spots available to join the AI sessions at the Brand USA booth #1231! 🦾 👩💻 Check here for the schedule and availability to pick the right session for you: https://lnkd.in/e-Gfb2ss