Anderson Silva

It's forecasted that Brazil will experience the highest growth in advertising spending in 2025 among the 10 largest ad markets worldwide, with a projected increase rate of 12.4%. China and India will follow with estimated expansions of approximately 10.8% and 8.7%, respectively. Meanwhile, ad expenditures in Germany, Japan, and Australia were predicted to rise by less than 4% in 2025. For more industry updates, visit https://ampx.io/ #programmaticadvertising #advertisingspend #ad #ADGrowth #digitaladvertising #advertisement

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INSIDER LATAM has the inside scoop 🔎 on our real-time strategy. In this interview, Andreia Tavares 🏳️‍🌈, our VP, Head of Social LATAM, shares her insights on the latest trends shaping how brands connect with consumers.. “Today, we seek to build intimacy with the consumer—knowing their humor, establishing a relationship with them, and being relevant.” she says. “People don’t want to see ads, they want to see content, and luckily one of those contents can be an ad.” Read the full article 👉🏽 https://lnkd.in/g7S6MadT

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In the USA, #marketing represents an annual #advertising expenditure of around $240 billion, with a focus on digital strategies and influencers. Meanwhile, in Brazil, the advertising market reaches approximately $20 billion annually, driven by the rise of content marketing and social media. A noteworthy curiosity: while #Americans value individuality, #Brazilians prioritize personal relationships with brands, offering different approaches for campaign success. Knowledge leads to a sharp market #strategy, not just general content. That was one of the topics I discussed on the PodDarnegocio #podcast: a recurring subject about the differences between the two markets. Thank you PodDarnegocio.

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Apple Search Ads support is now available in Brazil and 8 additional #LATAM countries! 🍎 🌏 Learn how to optimize your campaigns for these markets with tips on adapting to regional differences, understanding local requirements, and more in our latest blog ➡️ smart.link/9si0pma9x11s0 #ios #apple #digitalmarketing

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Seminovos Movida invests in contextual advertising, increasing brand awareness & consideration with Seedtag. Present in the imagination of the Brazilian consumer mainly as a car rental company, Movida Aluguel de Carros decided to invest in contextual advertising to change this scenario & strengthen brand awareness & brand consideration of Seminovos Movida, its brand selling pre-owned cars. Read the full article: https://hubs.li/Q02yPQc_0 #SeminovosMovida #Seedtag #CaseStudy

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Let's start a thread with cool Halloween in-store activations. We'll go first with our Fanta Mysterio award-winning campaign in Brazil 🎃 🧡 Your turn—share your favorites in the comment section! Happy Halloween everyone! 🎃 👻 🎃 👻 🎃 #Retailinnovation #InstoreMarketing #Instoreadvertising #Trademarketing #ShopperMarketing #BrandActivation #Halloween #HalloweenMarketing #Tokinomo

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Conheça Rosana Fortes: "I'm a result oriented, senior marketing executive, with +20 years of experience working for global brands and advertising agencies with experience in marketing roles across various channels as Comms, Events, Design, Retail and E-commerce. As a strategic thinker and an enthusiastic doer, I'm focused on helping brands to build and deliver strong value propositions and a consistent role in people's lives. Specialties: advertising, marketing B2C and B2B, strategic planning, budgeting, people management, negotiation, networking, presentation skills."

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🌟 Exciting News! 🌟 We’re thrilled to announce our latest partnership with "The White Porte Dance and Fitness Studio"! Together, we’re redefining how brands connect with audiences, infusing energy and creativity into every campaign. At EternoVista, we don’t just “do” marketing. We unlock potential and bring brand visions to life. 💡 For Small Businesses: We offer tailored strategies to build a rock-solid foundation and ignite growth. 🌍 For Large Enterprises: We take your strategies to new heights, fostering innovation and amplifying market impact. Whether you're looking to make a splash or refine your existing approach, EternoVista has the experience and insight to transform your goals into reality. Let’s build something exceptional, together. 📩 Ready to stand out? Reach out today, and let’s start a conversation that makes a difference! . . . #EternoVista #GrowthJourney #BusinessPartnership #MarketingExcellence #BrandTransformation #SmallBusinessGrowth #EnterpriseInnovation #EngagementElevated #BeyondMarketing

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AliExpress is running the "Best Deals of the Year" Promo. 𝑨𝒎 𝑰 𝒎𝒊𝒔𝒔𝒊𝒏𝒈 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈? 😧 There are several aspects of this promotion that could be improved, but I’ll focus on two: With the current promotion structure, if I buy two items priced at $19.50 each, I can place two separate orders to get $6 off in total. However, if I place a single order with both items, I only get $5 off. Is this really the incentive AliExpress intends to create? When combining a dollar qualifier with a dollar-off discount, the best deal occurs when the order total just meets the qualifier. If I exceed it, I actually get a lower discount percentage. For instance, why would I place a $30 order if I still only get $3 off? I feel like I must be missing something, as it seems unlikely I’m the only one noticing this. 🤷‍♂️

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At this year’s Advertising Research Foundation (ARF)'s OTT event, our CEO Pedro R. Almeida will dive into how biometrics can help brands innovate with strategic audiences. From measuring emotional engagement to understanding audience attitudes, you’ll gain fresh perspectives on optimizing advertising effectiveness. As part of the panel discussion, “How Much Do Political Beliefs Impact What We Watch?” Pedro will also engage in a conversation about how political attitudes and beliefs influence media consumption and what it means for advertisers in the evolving media landscape. To get an even deeper understanding of these insights, you can watch our recent VAB webinar on “Optimizing Political Messaging with Emotional Insights: Using Innovative Biometric Data to Impact Strategies” (link: https://lnkd.in/dfCBp44P) 🗓️ October 23 – Register now to secure your spot! https://bit.ly/ARFOTT24 Read more on our website: https://lnkd.in/dU7iry7G #ARFOTT #audiencestrategy #advertisinginnovation #biometrics #emotionalimpact #mediameasurement

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We collaborated with our partner agency, Spock Data Monetization, to discuss why Retail Media is a central theme for CMOs today. 📈 This evolving landscape allows marketing leaders to create personalized and targeted campaigns, recognizing the value of first-party data to boost revenue, improve cash flow, and drive sales. Discover how Brazil is positioning itself as the second-largest growing market in this sector and the importance of solid connections between data, media, and technology in navigating the complexities of retail media. Don’t miss out! Read the full article on our blog → https://lnkd.in/dqT99Y82 #RetailMedia #CMO #Marketing

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VDX.tv appoints Penélope Lima to lead global sales strategy, fostering innovation in omnichannel video advertising and strengthening client partnerships worldwide. Read the Latest full News - https://lnkd.in/daZbamyV #Martech #MarTechEdge #LeadershipUpdate #VideoAdvertising #OmnichannelMarketing #DigitalMarketing #VDXtv #AdTech #ProgrammaticAdvertising

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🤞The Brazilian Report shortlisted for four Digiday Media Awards Awards, and The Brazilian Report is competing in four categories: Best Story, Newsletter, Podcast, and Livestream. The award honors factors such as integration of emerging technology, audience engagement, and unique content formats, taking quantifiable metrics and real-world impact into consideration. The announcement comes less than three weeks after The Brazilian Report won Best News Website in the Americas for a small or local newsroom in the 2024 Digital Media Americas Awards, by the World Association of News Publishers (WAN-IFRA), a non-governmental organization made up of 76 national newspaper associations, 12 news agencies, new regional press organizations, and many individual newspaper executives in 100 countries. 🔗Read more in our full article here 👇 https://lnkd.in/d8XwXysC #Awards #DigidayMediaAwards #BrazilianReport

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We’re excited to participate in the Advertising Research Foundation (ARF)’s flagship OTT event, where our CEO Pedro R. Almeida will share how scalable biometrics reveal distinct emotional engagement patterns that should be considered when targeting audiences. If your brand is looking to strategically align with your audiences on a deeper level, make sure you attend this session. Learn how to leverage biometric data to improve your advertising campaigns and drive better ROI. Also, tune into the panel discussion on “How Much Do Political Beliefs Impact What We Watch?” Pedro will be a part of the conversation which will explore how political leanings affect content choices, providing new perspectives on audience behavior and advertising strategies. If you want to learn more about our contributions to this topic, use the chance to watch our recent webinar with VAB on “Optimizing Political Messaging with Emotional Insights: Using Innovative Biometric Data to Impact Strategies” (link: https://lnkd.in/dfCBp44P) 📅 October 23 – Join us for actionable insights into the future of advertising. Register: https://bit.ly/ARFOTT24 Read more on our website: https://lnkd.in/dU7iry7G #ARFOTT #audiencestrategy #advertisinginnovation #biometrics #emotionalimpact #mediameasurement

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