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APEX FTE EMEA

10-12 June 2025 The Dublin RDS

FTE EMEA 2025 Theme

Where Air Transport Meets Innovation

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750+ Visitors
100+ SPEAKERS
50+ EXHIBITORS
FTE Innovate Awards
Multiple topics
social events

43

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A gathering of air transport’s digital and innovation leaders, creative designers and progressive minds, who will inspire one another and reimagine travel together.

Airlines go premium for free

APEX FTE EMEA, co-located with Ancillary & Retailing, returns to Dublin, reinforcing its position as the region’s premier air transport innovation event. Known for its unparalleled energy, engaging atmosphere, and diverse audience, APEX FTE EMEA is where the industry gathers to prepare for and shape the future of travel.

This boutique event is carefully crafted to create a high-quality, senior-level gathering in an intimate environment, fostering meaningful connections, one-to-one networking, and collaborative discussions. The 2025 theme, ‘Innovate to Elevate’, will challenge attendees to think beyond the status quo, focusing on harnessing creativity and innovation to take the air transport industry to new heights.

This high-level three-day event is dedicated to new thinking and concepts, and combines an exhibition, extensive social activities, conference sessions, interactive workshops, pitch sessions and awards with turbo-charged networking. It will look at innovation holistically and explore the most exciting ways in which technology, digital, design, unique partnerships and collaboration can break new ground in the areas of operations, customer experience, commercial, product, service, safety and sustainability.

📢 Agenda Now Live

The full conference agendas for APEX FTE EMEA and Ancillary & Retailing are now available. Dive into a packed programme of cutting-edge sessions, exclusive presentations, pioneering case studies, and innovation pitches.
Stay tuned—more exciting updates are on the way!

Conference highlights include:

Ryanair Keynote FTE EMEA 2025
Ryanair Keynote Session

Ryanair will deliver an exclusive deep dive keynote session, sharing its latest strategies and innovations across airport operations, inflight services, digital platforms, and commercial growth. With exclusive contributions from John Hurley, Chief Technology Officer; Tom Kelly, Director – Ground Operations; Sinead Quinn, Director of Inflight; and Greg O’Gorman, Director of Ancillary Revenue, this powerhouse session promises to offer unmissable insight into how Ryanair is redefining the future of travel – and what it expects from its partners to support its continued success.

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Booking.com Technology & AI Keynote
Booking.com Special Presentation on Technology & AI

Austin Sheppard, Vice President Engineering of Booking.com’s Trips business unit, will deliver a special presentation titled “How Booking.com is successfully tapping into the power of technology, including AI”. Austin will share exclusive insights into how one of the world’s leading digital travel companies is leveraging technology and innovation to transform travel in 2025 and beyond and enhance its “everything but the stay” offerings – including flights, rental cars, airport taxis, attractions, and insurance. With a 25-year global career spanning leadership roles at Amazon, StubHub and now Booking.com, Austin brings a unique perspective on the future of travel that will help to inspire airlines, airports and their partners to grasp new commercial and CX opportunities.

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APEX FTE EMEA and Ancillary & Retailing 2025 Speakers Include:


Eric Pateman

Eric Pateman

Vice President, Passenger Experience and Chief Experience Officer

Vancouver Airport Authority

Jonathan Pollard

Jonathan Pollard

Chief Commercial Officer

Gatwick Airport

Sonja Arnorsdottir

Sonja Arnorsdottir

Chief Commercial Officer

PLAY Airlines

Baris Findik

Baris Findik

Chief Technology Officer

Pegasus Airlines

Guðmundur Daði Rúnarsson

Guðmundur Daði Rúnarsson

CCO and Airport Development Officer

Keflavik Airport

Key Topics to be Addressed in the Conference

Explore how cutting-edge technology and innovation will shape the future of air transport.

Embracing New Technology & Digital Transformation
Laying the Foundations for an Automated Future
Innovative Approaches to Minimising Disruption
Creating Unique & Memorable Customer Experiences
Baggage Innovation Summit: Enhancing Delivery
FTE EMEA Innovate Awards Pitch Sessions & Finale

Conferences

There will be a series of conferences featuring industry leaders, technology giants, disruptors, parallel industries, academia and startups from around the world, who will focus on innovation efforts around digital transformation, customer experience, commercial revenues, inflight innovation, operational efficiency, baggage, identity, future airports and sustainability.

View the APEX FTE EMEA conference agenda

View the FTE Ancillary & Retailing conference agenda

APEX FTE EMEA Exhibition

The APEX FTE EMEA exhibition provides a perfect platform to view under one roof the latest products, solutions and services that can help redefine the end-to-end passenger experience, optimise operational efficiency & sustainability efforts, and create new commercial propositions both on the ground and in-flight. The expo floor will also showcase our largest ever gathering of startups with disruptive concepts and technology.

Read more about the exhibition

The FTE EMEA Innovate Awards

Now in their third edition, the FTE EMEA Innovate Awards have quickly established themselves as the epicentre of our event and the ultimate platform for recognising those driving the air transport industry forward across Europe, the Middle East, and Africa.

Following the success of our 2023 and 2024 editions, where leading companies such as International Airlines Group (IAG), Turkish Airlines, Air France, flydubai, Lufthansa Group, Qatar Airways, Fraport, Aeroporti di Roma, Schiphol Group, Galeri AG, Content Trip Solutions (Smartvel), ZestIoT, and more took part, this landmark competition has gone from strength to strength, with another successful edition in 2025.

Once again, airlines, airports, startups, and established vendors from across the EMEA region will compete head-to-head with their peers to showcase game-changing innovations. With three distinct categories, participants will present their initiatives live on stage, with expert judges and the audience determining the winners.

Whether you’re an airline, airport, established vendor or startup, we want to hear from you. The three categories are:

  • Best New CX Concept (open to vendors and startups only)
  • Most Innovative Airline Initiative (open to airlines only)
  • Most Innovative Airport Initiative (open to airports only)

Find out more here

FTE EMEA Innovate Awards

Also Incorporating

Multiple co-located events, and meetings, to create a record attendance

Extensive social programme – multiple networking activities outside of the RDS

AI-powered networking app - to drive new connections and collaborations

Register today – Free for airlines and low-cost for airports

See registration options Register now

Exhibit at APEX FTE EMEA, Ancillary & Retailing 2025

FTE brings together the brightest minds in aviation and travel innovation to shape the future of the industry and tackle its biggest challenges.

Our events connect trailblazers, decision-makers, airlines, airports, tech visionaries, and service providers across the global travel ecosystem.

Transform the future with us:

  • Showcase your solutions on a global stage and demonstrate how you can revolutionise the passenger experience.
  • Collaborate with the industry’s most disruptive innovators and forward-thinking organisations.
  • Elevate your brand with curated opportunities to engage with key decision-makers, influencers, and prospective partners.
2024 video highlights

Testimonials

Exhibitor & Delegate Testimonials

“It has been a marvellous and very well organised event, with great speakers and excellent networking. I think it is a very personal show with the opportunity to meet many potential partners. I have really enjoyed it.”

Charlotte Posada-Kandel, Manager Ancillary Products, SunExpress
FTE Ancillary and Retailing logo

Co-located with FTE Ancillary & Retailing

This show is where the world’s of digital, commercial & CX collide and when you join us in Dublin you will also get access to these other co-located events taking place simultaneously at the RDS

Visit FTE Ancillary & Retailing website >>


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APEX Future Travel Experience EMEA

Future Travel Experience EMEA will be co-located with FTE Ancillary & Retailing.

Date: - June 2025

Location: RDS, Merrion Road, Ballsbridge, Dublin 4, Ireland

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