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The #1 Clinical antiperspirant and most awarded whole body deodorant brand addresses sweat and body odor challenges during menopause
CINCINNATI--(BUSINESS WIRE)--In time for Women’s Health Month in May, Secret, a leading brand in women’s personal care, is shining a spotlight on menopause, a subject that has largely remained taboo despite it being a natural phase of life for all women. To encourage more conversation on menopause and support for all women, Secret is joining forces with Tamsen Fadal, menopause advocate and author of The New York Times Best Seller How to Menopause. This partnership aims to equip women with the tools they need to better manage symptoms like hot flashes and night sweats, and the transition into perimenopause and menopause.
 <a href="https://mms.businesswire.com/media/20250501546702/en/2455965/5/Press_Release_-_HM_x_Secret_Stage.jpg"><img src="https://mms.businesswire.com/media/20250501546702/en/2455965/22/Press_Release_-_HM_x_Secret_Stage.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501546702/en/2455965/5/Press_Release_-_HM_x_Secret_Stage.jpg"><img src="https://mms.businesswire.com/media/20250501546702/en/2455965/21/Press_Release_-_HM_x_Secret_Stage.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501546702/en/827479/5/Secret_Script_blue.jpg"><img src="https://mms.businesswire.com/media/20250501546702/en/827479/22/Secret_Script_blue.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501546702/en/827479/5/Secret_Script_blue.jpg"><img src="https://mms.businesswire.com/media/20250501546702/en/827479/21/Secret_Script_blue.jpg" /></a>
The new Secret Whole Body Dry Feel Deodorant is the brand’s first aluminum-free sweat control deodorant that delivers 24/7 protection from pits to privates, utilizing plant-based ingredients to absorb sweat and neutralize odor. As a complement, the new Secret Clinical Dry Spray provides proven sweat protection, offering 2x more protection than ordinary antiperspirants. Its weightless, quick-drying formula leaves no residue, ensuring comfort and confidence throughout the day or night. Applying this duo before bedtime helps tackle odor-causing bacteria and provides up to 10 hours of overnight dry feel so women wake up feeling fresh.

“There are many symptoms associated with menopause and one of the most common is persistent body odor,” said Tamsen Fadal, New York Times Bestselling author of How to Menopause. “Personally, this symptom affected me the most which is one of the reasons why I teamed up with Secret because I want to empower women to confidently navigate the changes their bodies are going through. Secret is an important part of my daily regimen, and I hope this helps other women be better equipped to manage similar symptoms as well.”

To further its commitment, Secret is an official charity partner of Let’s Talk Menopause, a national non-profit organization invested in changing the conversation around menopause, so women get the information they need and the healthcare they deserve. Secret collaborated with Tamsen Fadal on a special episode of the organization’s “Hello Menopause!” podcast, which is hosted by style expert, entrepreneur and fierce advocate for women’s health, Stacy London. Available on April 30, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.letstalkmenopause.org%2Fpodcast-episodes%2Fthe-worlds-hottest-menopause-party-owning-change-community-confidence-with-tamsen-fadal&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=the+conversation&amp;index=1&amp;md5=8a23f79d95ce83734389a2c1b19023c5" rel="nofollow" shape="rect">the conversation</a> dives into their personal experiences and the latest research on menopause as they discuss all things body odor, hot flashes, and more.

“We recognize that menopause is a natural and significant stage in a woman's life, deserving of celebration and support, not stigma or shame. Partnering with a brand like Secret is a natural extension of our mission at Let's Talk Menopause,” says Samara Daly, Let’s Talk Menopause Co-Founder. “Just as Secret has always been a reliable partner for women in their everyday lives, we are committed to providing access to essential resources, fostering open and honest conversations, and championing a positive and empowering narrative around menopause.”

Every woman's menopause journey is unique, but being prepared for changes like hot flashes, night sweats, and body odor can help women better manage these symptoms. Secret Clinical Antiperspirant and Whole Body Dry Feel Deodorant provide all-day freshness everywhere – from your pits to your chest, inner thighs, back and feet.

“For many women, menopause can feel isolating, but women don’t have to go through it alone,” says Kate DiCarlo, Senior Communications Director, Personal Care, Procter &amp; Gamble. “Together with our partners, Secret empowers women and communities through resources and support, including providing products they can rely on, so that they feel confident every day no matter what.”

“Menopause is not having a moment; it’s having a movement,” shared Tamsen. The New York Times Bestseller, How to Menopause, is available in bookstores and retailers nationwide. Now on its third season, Hello, Menopause! features real menopause stories with real people and is available on Spotify, Amazon Music and Apple Podcasts.

Secret Deodorant is available at major retailers nationwide. For more information visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=Secret.com&amp;index=2&amp;md5=ab364c785c6ffba7bd5cd837d5c93cb2" rel="nofollow" shape="rect">Secret.com</a>.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=520782ad2e3833c46db90a3cacf663e7" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=59f6b2ce8c2feba260c675a9dce0eda1" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

About Let’s Talk Menopause

<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.letstalkmenopause.org%2F&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=Let%27s+Talk+Menopause&amp;index=5&amp;md5=e2714d2b2e816f62c5cf07e41fbb3d87" rel="nofollow" shape="rect">Let's Talk Menopause</a> (LTM) is a national nonprofit organization invested in destigmatizing menopause and changing the conversation around it, so women get the information they need and the healthcare they deserve. LTM aims to empower women to navigate all stages of menopause, advocate for comprehensive menopause care to become a medical community standard, educate the public, and help women in the menopause transition find inclusive, compassionate community and support.
 Contacts 
Secret Deodorant Press Team
 Citizen Relations
 <a target="_blank" href="mailto:secret@citizenrelations.com" rel="nofollow" shape="rect">secret@citizenrelations.com</a>

Secret Joins the Menopause Movement with Let’s Talk Menopause and New York Times Bestselling Author Tamsen Fadal

Finally, a clean that clicks. The Swiffer Sweeper’s biggest innovation in 25+ years is an essential two-in-one cleaning tool that offers improved durability and storage
CINCINNATI--(BUSINESS WIRE)--According to a recent survey, the average person stores eighteen different cleaning products around the home1. As cluttered cleaning closets become increasingly more common, many are searching for a more compact yet effective solution. Enter the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.swiffer.com%2Fen-us%2Fshop-products%2Fsweeping%2Fsweep-and-mop-deluxe&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=Swiffer+Sweep+%2B+Mop+Deluxe&amp;index=1&amp;md5=920a946df80397be84bcb81dc0a4c16b" rel="nofollow" shape="rect">Swiffer Sweep + Mop Deluxe</a>—the biggest innovation to the original Sweeper in 25+ years – offering users a sturdier stick that collapses in half to store almost anywhere, and 2-in-1 dry and wet cleaning capabilities allowing users to elevate their everyday clean while eliminating the need for multiple cleaning products.
 <a href="https://mms.businesswire.com/media/20250501464472/en/2455305/5/0823_3_Kyber_DComm_COSTCO_vt-04_113431460.jpg"><img src="https://mms.businesswire.com/media/20250501464472/en/2455305/22/0823_3_Kyber_DComm_COSTCO_vt-04_113431460.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501464472/en/2455305/5/0823_3_Kyber_DComm_COSTCO_vt-04_113431460.jpg"><img src="https://mms.businesswire.com/media/20250501464472/en/2455305/21/0823_3_Kyber_DComm_COSTCO_vt-04_113431460.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501464472/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250501464472/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501464472/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250501464472/en/1061227/21/PGlogo.jpg" /></a>
The Sweep + Mop Deluxe’s engineered design was born out of decades of consumer research on cleaning habits, challenges, and preferences. It’s Swiffer’s first ever floor cleaning product to feature a collapsible stick with improved durability to tackle tough messes. It boasts a 360-degree swivel head that also locks in place to help you clean areas where dirt has been seamlessly hidden. It even gets into those small spaces—baseboards, behind toilets, under furniture, you name it. When paired with the new Heavy Duty Wet Cloths and the Heavy Duty Dry Cloths, it makes everyday dirt and grime a thing of the past. When you expand the stick and hear the click, you know it’s going to give you a satisfying clean that just…clicks.

“We hear the challenges from our consumers when it comes to floor cleaning – keeping up with everyday dirt and grime is a chore, and we want to help change that,” said KaNeeTa Kimble, Swiffer Senior Brand Director, Procter &amp; Gamble. “Since its introduction in 1999, Swiffer has paved the way in floor cleaning innovation, and it’s important to us that we keep raising the bar for what it means to get a Swiffer clean. The Sweep + Mop Deluxe continues the Swiffer legacy, providing a big clean in small spaces with a more durable, collapsible stick for easy storage.”

Tapping into decades of research and testing, the new Sweep + Mop Deluxe is designed with a consumer-first focus to enhance the everyday clean. Features include:
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The first Swiffer floor cleaning product that features a collapsible stick that retracts to half its size for storage in tight spaces, collapsing from fifty to twenty-five inches
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A 360-degree swivel head for easy maneuverability and flexibility – to clean hard to reach spaces such as baseboards, behind toilets and under furniture
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A locking head to help scrub sticky messes
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A 50% more durable stick compared to the current Swiffer Sweep + Mop
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The new Sweep + Mop Deluxe offers both dry sweeping and wet mopping capabilities, allowing users to tackle multiple kinds of messes with the convenience of a single tool
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Newly designed Heavy Duty Wet Cloths include an upgraded scrubbing strip that offers users 75% more scrubbing power compared to the Swiffer Wet Mopping cloths
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The Heavy Duty Dry Cloths trap and lock twice the amount of dust and hair compared to a broom
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</ul>
The Swiffer Sweep + Mop Deluxe is currently available at major retailers nationwide in stores and online. The Swiffer Sweep + Mop Deluxe Starter Kit includes the collapsible Sweep + Mop Deluxe, Heavy Duty Dry Cloths and Heavy Duty Wet Cloths. The all-new Heavy Duty Wet Cloths are now available as refills.

To learn more, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.swiffer.com%2Fen-us&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=Swiffer.com&amp;index=2&amp;md5=2281e42c37d163669c88764e3b514d68" rel="nofollow" shape="rect">Swiffer.com</a>. Follow @Swiffer on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40swiffer&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=819dcc5a69ab63473726f4f5dff8105e" rel="nofollow" shape="rect">TikTok</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fswiffer%2F&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=e7a558921c96d8e779ed2199d09a2535" rel="nofollow" shape="rect">Instagram</a> for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Swiffer®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fus.pg.com%2F&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=f1943e2a10f09e4d6216b15a9c324409" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=1adaaef6fab35d00c1177d4a7ad22bb5" rel="nofollow" shape="rect">http://www.pg.com/news</a>.

1 Swiffer Custom Survey on Cleaning, June 2024
 Contacts 
Rick Mason
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:Mason.rj.3@pg.com" rel="nofollow" shape="rect">Mason.rj.3@pg.com</a>

Evie Monroe
 MSL New York
 <a target="_blank" href="mailto:Evie.monroe@mslgroup.com" rel="nofollow" shape="rect">Evie.monroe@mslgroup.com</a>

The New Swiffer Sweep + Mop Deluxe Elevates Your Everyday Clean with a Stick That Collapses in Half for Easy Storage in Small Spaces

New Piña + Plumeria and Strawberry + Shea Scent Combinations Offer Bold and Bright Experiences That May Cause Excessive Sniffing of Clothes
CINCINNATI--(BUSINESS WIRE)--Gain®, a brand known for delivering long-lasting and irresistible scents to your laundry, is excited to announce Gain® Tango Scent Boosters, an all-new lineup of fruity and floral bead combinations that create unexpected scent experiences. Gain® Tango Scent Boosters, which come in Strawberry + Shea and Piña + Plumeria scent varieties, add delight by providing bursts of fragrance up to 12 weeks from wash to wear.
 <a href="https://mms.businesswire.com/media/20250501137856/en/2455596/5/Gain_Tango_Pina_and_Plumeria.jpg"><img src="https://mms.businesswire.com/media/20250501137856/en/2455596/22/Gain_Tango_Pina_and_Plumeria.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501137856/en/2455596/5/Gain_Tango_Pina_and_Plumeria.jpg"><img src="https://mms.businesswire.com/media/20250501137856/en/2455596/21/Gain_Tango_Pina_and_Plumeria.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501137856/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250501137856/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501137856/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250501137856/en/1061227/21/PGlogo.jpg" /></a>
“We discovered a group of people that are really passionate about scents and used them as an expression and elevation of their unique selves. They love finding something new and different, and we've coined them as happiness hunters,” said Ben Sattler, Gain® Senior Brand Director. “For Tango Scent Boosters, we asked our top perfumers to push the limits and create something unexpectedly bold that matched these happiness hunters' desires for more unique fragrance experiences – scents you may not normally get in your laundry products.”

Gain’s® parent company, P&amp;G, is one of the world’s largest users of perfume and houses the most established perfume capabilities among consumer goods companies. This fragrance team created Tango Scent Boosters, Gain’s® first mixed beads technology that offers a dual blended scent experience. The perfume capsules infuse into fabrics during the wash cycle and then release their fragrance over time through touch and movement. Blending fruity and floral premium scents, the Tango Scent Boosters come in two offerings:
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Piña + Plumeria brings out a tropical, fun, and fruity smell that combines for a juicy, irresistible scent that makes every laundry day feel like a mini vacation.
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Strawberry + Shea offers a burst of crisp berries and smooth shea for a harmonious blend for those who appreciate a touch of sweetness in their laundry.
</li>
</ul>
“In research, Gain® users shared they seek out variety and intensity. Our approach for these perfume blends was to create fresh, floral base notes with luscious fruity top notes, incorporating perfume capsule technology to create a long-lasting complex scent,” said Ricardo Espina, P&amp;G Fragrance Scientist. “Get ready to hear more from Gain® as we release more innovative scent-experiences over the next 18 months.”

To use Gain® Tango Scent Boosters, all you have to do is:
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Add in your favorite Gain® detergent to your washing machine
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Add Gain® In-Wash Tango Scent Boosters directly into the washer drum – measuring to your heart’s desire
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Add your laundry, wash and experience a floral getaway meets fruit stand scent!
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</ul>
Gain® Tango Scent Boosters are available at all major participating retailers nationwide and online.

About Gain®

Gain® is “America’s #1 scent*” known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain’s® purpose has been to bring people joy through scent - so much so that they’ve built a devoted fan base who proudly call themselves ‘Gainiacs.’ Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.

For more Gain® laundry fun visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Filovegain.com%2Fen-us&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=IloveGain.com&amp;index=1&amp;md5=e8f466787e6efb64400e8eb8ff26ddd8" rel="nofollow" shape="rect">IloveGain.com</a>, Gain’s® <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fuser%2Fgain%2FCustom%2FCustom&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=YouTube&amp;index=2&amp;md5=ae81ba3f48f5d393eb3a0d0c896e1f8b" rel="nofollow" shape="rect">YouTube</a> or follow ILoveGain on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Filovegain%2F&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=87c81179c5173252b9b96344582442b1" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40ilovegain&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=9525276f83339f0e0a13677847a7f8fb" rel="nofollow" shape="rect">TikTok</a>.

* Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=2548897a2ca1cd909282b2eed0dd2f89" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=a539d9e7b60635984d53f5a42880f779" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
 Contacts 
P&amp;G Fabric Care Communications -
 Cheri McMaster
 <a target="_blank" href="mailto:mcmaster.ca@pg.com" rel="nofollow" shape="rect">mcmaster.ca@pg.com</a> 
 MSL Group (for Gain)
 Aliza Solc
 <a target="_blank" href="mailto:aliza.solc@mslgroup.com" rel="nofollow" shape="rect">aliza.solc@mslgroup.com</a>

Laundry Just Got Juicer: Gain’s® New Dual Bead In-Wash Scent Boosters Deliver Powerful Combos of Floral Freshness and Luscious Fruits

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