WOW Porto reposted this
Optimism is a rare commodity in the wine world today. Listen in to hear why Adrian Bridge of The Fladgate Partnership (owners of Taylor’s, Fonseca and Croft Port) is optimistic, and what his belief has created in Porto and the Douro valley. In a fascinating interview, Adrian reveals how his belief in wine consumers helped create a vibrant tourist industry, both in Porto and the Douro Valley. He discusses how he built the Yeatman Hotel, which today boasts a 2-star Michelin chef, and then developed the World of Wine, with its museums and extraordinary experiences for wine lovers. After 333 years of Taylor’s Port, the company is still innovating, recently launching Taylor’s Sentinels Vintage Port. He discusses how sustainability is at the heart of the company, and why he launched the Porto Protocol, because he believes “you can compete on brands but not climate”. An uplifting reminder of the power of belief and creativity, and the desire for good wine and good experiences. In partnership with The Fladgate Partnership. #thewineconversation #wineinterview #winepodcast #fladgatepartnership https://lnkd.in/g3_yuSZY