Accor

Born on the rails of Europe in 1883, Orient Express has always been more than a mode of transport, it is a symbol of travel at its most poetic, refined, and transformative. Today, under Accor’s vision, the legend evolves. What began as a pioneering luxury train is now expanding into a universe of experiences: iconic trains, timeless hotels, and, soon, sailing yachts. From the newly launched La Dolce Vita Orient Express train in Italy, to Orient Express La Minerva, the brand’s first hotel in Rome, each experience blends heritage with innovation. In 2026, the journey sets sail with the Orient Express Corinthian, featuring cuisine by multi-Michelin-starred chef Yannick Alléno, followed by Orient Express Olympian in 2027.

We’re proud to celebrate the first anniversary of Novotel Hotels' partnership with WWF-France, a transformative three-year journey to protect ocean health and biodiversity. Through this international partnership, Novotel is reimagining what hospitality can do for the ocean, scaling sustainable food systems, supporting marine innovation, and inspiring both guests and teams to protect marine life. This year, Novotel is deepening its commitment to ocean preservation with two major global initiatives: - A bold Plant-Forward ambition: 25% plant-based menus in all 600 hotels by 2026 - Sustainable Seafood Principles with WWF France As Jean-Yves MINET, Global Brand President, says: “Together, we can lead the way toward a healthier, more sustainable future – one positive choice at a time.” Read more: https://lnkd.in/ea-XvbYH Dive into the Novotel Oceans Impact Report, highlighting real, measurable progress and what’s next: https://lnkd.in/erAksSjb

We are continuing our commitment to responsible tourism through our partnership with World Monuments Fund (WMF). Together, we're focused on preserving cultural heritage, promoting sustainable tourism, and strengthening local communities. As part of the 2025 World Monuments Watch program, Accor is supporting four strategic projects that align with our vision for sustainable growth and geographic presence. These include the restoration of La Chapelle de la Sorbonne in France, efforts to preserve the Qhapaq Ñan Andean road system across South America, the protection of the historic Mining Landscape of Serifos in Greece, and the revitalization of Bhuj’s historic water systems in India. By engaging with these projects, Accor reaffirms its dedication to responsible hospitality, ensuring that tourism benefits both the environment and the communities we serve.

At the 5th edition of the Qatar Economic Forum, themed “The Road to 2030: Transforming the Global Economy,” world leaders and CEOs discussed the future of key sectors, including global tourism. Accor’s Chairman and CEO Sébastien Bazin joined a focused panel moderated by Bloomberg’s Joumanna Bercetche to explore critical topics shaping tourism today and tomorrow: luxury, sustainability, regional competition, and beyond. The Gulf Cooperation Council (GCC) stands out as a global tourism hotspot. Qatar’s tourism is experiencing remarkable growth, welcoming over 5 million visitors in 2024, fueled by luxury developments such as Raffles Hotels & Resorts and Fairmont Hotels & Resorts Doha. Looking ahead, Accor plays a key role in this growth, with strategic development underway, such as the upcoming opening of Swissôtel Hotels & Resorts Doha in 2025, designed to meet the needs of a diverse and evolving traveler base. Qatar and the Gulf region’s strategic investments, the unified GCC visa, and a commitment to authentic, culturally rich experiences are positioning them as premier destinations for both luxury and business travelers. We’re proud to be part of this exciting transformation, bringing hospitality innovation and sustainable development to the heart of the Middle East.

Accor is reshaping the future of meetings and events with the launch of a global digital ecosystem. Connecting over 5,600 hotels worldwide and offering 2.5 million sqm of event space and 800,000+ guestrooms, this global platform will streamline booking for clients, making it easier to reserve venues, guestrooms, and catering services. Plus, the integration of the ALL - Accor Live Limitless Accor loyalty program adds even more value. Developed in partnership with leading tech providers like MeetingPackage, Oracle, Backyou, iVvy , and Amadeus, the platform will be available by late 2025 as a pre-launch, with additional features added in early 2026. This digital transformation supports the growing demand for in-person meetings, empowering companies to enhance engagement, boost revenue while improving employee well-being through face-to-face events. Read more: https://lnkd.in/eKM54hK2 #Accor #Innovation #MICE #Events #Tech

Accor continues to deepen its development in Eastern Europe, where the intersection of hospitality, heritage, and strategic investment is shaping the region’s transformation into a powerful engine for tourism and economic growth. Our Deputy CEO, Jean-Jacques Morin, was on site at the FII PRIORITY Europe 2025 forum in Tirana, Albania, to speak about investment opportunities in Europe. He shared the stage with other international speakers to discuss how destinations can scale responsibly through infrastructure, education, and public-private collaboration—while preserving their cultural identity and natural assets. Esteemed guests included President Emmanuel Macron and Albanian Prime Minister Edi Rama, who addressed Europe’s role in a world reshaped by shifting supply chains, evolving power dynamics, and accelerating technological revolutions. Jean-Jacques Morin emphasized the need to combine agility in the short term with long-term stability—a crucial balance for Europe to think quickly and make swift decisions, while building a strong future. As Richard Attias, CEO of the FII Institute aptly stated: “Today, Europe stands at a crossroads… This continent, anchored in values of openness, rule of law, and human capital, is reasserting its relevance.”

At Future Hospitality Summit 2025, we reaffirmed our commitment to sustainable growth and innovation in the Middle East, aligning closely with Saudi Arabia's Vision 2030. Our leaders engaged in dynamic discussions on the importance of sustainable practices, climate adaptation, and community engagement in hospitality. These conversations highlighted Accor’s continuous efforts to foster cultural connections, enhance guest experiences, and contribute to the Kingdom’s broader economic and social goals. We're also proud to announce the opening of Mercure Hotel Khamis Mushait in the Kingdom. Looking ahead, Fairmont Hotels & Resorts is set to further strengthen its presence in Saudi Arabia with three exciting new properties: Fairmont Red Sea, opening at the end of 2025; Fairmont Ajdan Al Khobar, slated for 2027; and Fairmont Rua Madinah, expected in 2028. The future of hospitality is here, and Accor is proud to lead the charge for a more sustainable, inclusive, and innovative approach.

Make special happen with Fairmont Hotels & Resorts. With the launch of Fairmont’s new global campaign, we celebrate not just a hotel brand, but a legacy shaped by special moments and extraordinary experiences. Fairmont invites guests to step into unforgettable moments, from iconic ballrooms to once-in-a-lifetime celebrations. Fairmont, part of Accor’s esteemed portfolio, seamlessly blends genuine encounters with the pulse of the destination. From iconic landmarks to hidden gems, each destination telling its own unique story offers a sanctuary where moments are turned into special memories, and history continues to be made. https://lnkd.in/eSKc9P56   #Accor #FairmontHotels #MakeSpecialHappen

We’re thrilled to announce that Accor continues its strong partnership with World Monuments Fund (WMF), this time supporting four iconic heritage sites through the 2025 WATCH program. Our commitment to preserving cultural heritage and fostering sustainable tourism is at the heart of everything we do. By joining forces with WMF, we are helping to protect key global landmarks that are vital for future generations. Sébastien Bazin, Chairman & CEO of Accor, and Bénédicte de Montlaur, CEO of World Monuments Fund, share their vision for a sustainable future through this exciting partnership. 👉 Discover more about our partnership and watch the full discussion on Accor.com https://lnkd.in/emmt72jE

A celebration of taste, talent, and thoughtful hospitality. At Taste of Paris, 11 of our brands came together to offer a bold, sustainable, and heartfelt culinary experience. With 21 passionate chefs and more than 420 dishes served, each plate was an invitation to discover the art of hospitality through food 🧑🍳 From zero-waste practices to plant-forward menus and low-alcohol cocktails, our commitments were not only visible, they were tasted. More than an event, it's a promise: the talent of our Heartists® lives on all year round, in our restaurants, bars, and tables across the world. 👉 Explore our world of limitless flavors on ALL.com ALL - Accor Live Limitless #Accor #TasteOfParis #TasteforALL #LimitlessExperiences