Accor

Design isn’t just about aesthetics—it’s a lever for performance. From brand identity to operational excellence, smart design drives innovation, guest satisfaction, and long-term value for our owners and partners. Discover how our Design & Technical Services teams shape immersive, sustainable, and high-performing hotel experiences—tailored to each destination and every guest. https://lnkd.in/eTjDS4Ur

From bold leadership to performance-driven strategies, Accor is proud to have been at the heart of the conversation at this year’s International Hospitality Investment Forum (IHIF) in Berlin. Our leaders took the stage across key sessions spotlighting global growth, ultra-luxury trends, mixed-use innovation, and visionary development.

Today, Accor is proud to announce two transformative partnerships that will reshape the hospitality landscape in India, a market poised for remarkable growth. We are joining forces with InterGlobe Enterprises, India’s foremost travel conglomerate, to create India’s fastest-growing Hospitality Enterprise, with a goal of establishing 300 hotels by 2030. This strategic collaboration leverages InterGlobe’s strong leadership in travel and hospitality alongside Accor’s extensive global expertise. Enhanced by our exclusive collaboration with Treebo Hospitality Ventures, one of India’s leading branded budget hotel platforms, we are positioned to become India’s third-largest hospitality player with over 30,000 rooms.   We are also super excited to introduce a first-of-its-kind loyalty program collaboration with IndiGo (InterGlobe Aviation Ltd). By integrating BluChip Rewards and ALL - Accor Live Limitless, we aim to provide enhanced benefits and seamless experiences for our members: rewards points sharing, co-branded loyalty and seamless two-way conversion. This would enable members to earn and redeem points across flights, stays and experiences.    The Indian hospitality market is on the verge of exponential growth, driven by a rapidly expanding middle class and increasing domestic and international tourism. Our investments align perfectly with the growing demand for quality accommodations and diverse travel experiences.   As world leading players in the travel industry, we believe these partnerships will not only strengthen our market presence but also contribute to the overall growth of India’s hospitality sector. Read more about our partnership with InterGlobe: https://lnkd.in/epiTachW Read more about our loyalty program collaboration with IndiGo: https://lnkd.in/e4q4zGHX

Sustainability in travel is a shared responsibility. In partnership with Booking.com and the University of Surrey, we conducted an innovative research on how to encourage more sustainable traveller behaviours. The findings highlight effective messaging strategies that help guests make sustainable choices without compromising their experience.

A new chapter at Accor's Paris HQ! Discover our new lobby - more than a renovation, it’s a reflection of who we are. Designed to welcome both guests and employees, this space embodies the heart of hospitality: a cozy coffee corner, an in-house florist, and warm, open spaces made for connection and creativity. A huge bravo to all the facilities management team for the incredible work behind this transformation. 🎉 Feel free to stop by and say hello!

Ahead of the International Hospitality Investment Forum (IHIF) EMEA, we are pleased to share an overview of our 2024 development activity and growth prospects for 2025 and beyond. Record performance last year sets a strong foundation for continued expansion. In 2024, we expanded our portfolio with the opening of 293 hotels and resorts, adding 50,000 rooms. As a result, our global network now includes over 5680 hotels and 850,000 rooms in operation, with an additional 1381 properties and 230,000 rooms in the pipeline. Over the past five years, our pipeline has grown in value at a faster rate than in volume, enhancing the overall quality of our portfolio. The company's development momentum was particularly strong across MEA APAC, with the Middle East and Asia markets leading the way. More than 60% of our planned 2025 openings are concentrated in these high-growth regions. Notably, 58% of new hotel projects in 2024 were conversions, driven by brands like Emblems Collection, MGallery Hotel Collection, Mondrian Hotels, Handwritten Collection, Mercure Hotels and TRIBE Hotels. As conscious travel, bleisure, and gig tripping continue to shape the industry, we see significant growth opportunities ahead. Supported by our rapidly expanding loyalty program, ALL - Accor Live Limitless, we are uniquely positioned to lead in the evolving travel landscape. Read more here: https://lnkd.in/e_K6J5rf

We’re proud to continue expanding our global presence with 8 new openings this month. These new properties reflect the strength and diversity of our portfolio, from heritage retreats to vibrant resorts and urban hubs: - Pullman Hotels & Resorts Chennai Anna Salai, India - Mövenpick Hotels & Resorts Grand Hotel Wroclaw, Poland - Hotel Abbaye Le Tronchet – Handwritten Collection, France - Armony Marival Resort & Spa Punta de Mita – MGallery Hotel Collection, Mexico - Mercure Hotels Madiun, Indonesia - Pullman Hotels & Resorts Hai Phong Grand Hotel, Vietnam - Novotel Hotels Valencia Lavant, Spain We continue to redefine hospitality, offering unique experiences around the world 🌍

Accor proudly announced the continued expansion of the Handwritten Collection across Europe that will see the opening of more than 10 new hotels in the region over the coming months. The brand is seeing increased interest from hotel owners and developers, leading to extensive expansion across Europe. Handwritten Collection will soon debut in Greece, Switzerland, Albania and Hungary. It will also welcome four new hotels in the Netherlands in key destinations like Amsterdam, Rotterdam and Maastricht, and continue to expand its footprint in France, with openings in Corsica, Brittany and the Basque Country. Philippe Bijaoui said: “Handwritten Collection has generated strong interest amongst our development partners and has gained traction in global markets quite quickly; these openings are a testament to the appeal of authentic hotels curated with passion. Collection brands not only create value for a hotel, but they also have a huge amount of appeal to owners because they are flexible, and respectful of each hotel’s unique identity. As the growth of the Handwritten Collection portfolio accelerates, it is poised to become a leader within its category.”   New additions in Europe include: 🇬🇷 Rocca A Mare - Handwritten Collection – This unique 36-room hotel and first Handwritten hotel in Greece, will be located on the beautiful island of Crete. It will offer breathtaking panoramic sea views from every area, ensuring that whether guests are in their rooms, dining, or lounging by the pool, stunning vistas enhance their experience at every turn. It is slated to open in spring.   🇮🇹 Hotel Giacomo Morra Alba – Handwritten Collection – Opening this spring, following a complete renovation, the latest Italian property in the Handwritten Collection portfolio pays tribute to the celebrated entrepreneur and restaurateur whose name it bears. The 92-room hotel, including four suites, will blend contemporary comfort with local heritage.   🇳🇱 Grand Canal Boutique Hotel Amsterdam – Handwritten Collection – This 25-room hotel in the heart of Amsterdam with its enviable canal-side location, opening this summer, marks the second Handwritten Collection property in the Netherlands, following the opening of Hotel Ter Zand – Handwritten Collection last year.   🇫🇷 Hotel Kasano Calvi – Handwritten Collection – Located overlooking the sea and the Calvi citadel in Corsica, this 39-room hotel will feature its host’s passion for modern art, with several rooms featuring unique pieces. For those looking to relax, the spa facilities tick all the boxes. The hotel will welcome its first guests in April.   🇫🇷 Hôtel de l’Abbaye du Tronchet – Handwritten Collection – This newly opened property was once an abbey and is located between Rennes and St Malo. With beautiful spa and wellness facilities, alongside MICE spaces, the star of the show is the hotel’s restaurant whose signature dish is a modern take on a “galette saucisse”, a traditional street-food dish from Britanny.

Think you know Sofitel ? It’s time to experience it differently. With its new campaign, Sofitel Encounters, the brand invites you to rediscover what truly defines its unique spirit. This first episode spotlights MY BED—more than a mattress, it’s a symbol of comfort, softness, and French savoir-faire. From MY BED to La Haute Croissanterie, each episode brings Sofitel’s brand signatures to life through refined, social-first stories—blending timeless elegance with a fresh, modern touch. 🎥 Episode one is now live: https://lnkd.in/eRXjf6Sq #Accor #Sofitel #SofitelEncounters #SofitelMYBED

Exploring new ideas and embracing innovation is key to shape a more sustainable hospitality. That’s why Accor is collaborating with Fullsoon, an AI-powered solution designed to reduce carbon footprint and minimize waste in restaurants. Discover the full video here: https://lnkd.in/eUbwA4sw #Accor #Fullsoon #Innovation #Sustainability #LowCarbonFood