Brand USA

✈️ 🚇 🚗 🚲 Brand USA is partnering with America250 to inspire the world to experience America’s 250th anniversary in unforgettable ways. As the nation prepares to mark this historic milestone in 2026, we’re working together to spotlight the stories, people, and places that embody the American spirit; inviting international visitors to connect with our history, culture, and communities. Through this strategic collaboration, Brand USA will amplify anniversary programming and bring the celebration to life globally with curated travel itineraries, dynamic storytelling, and immersive experiences. Read the full announcement: 🔗 https://lnkd.in/evAR29gR #America250 #BrandUSA #VisitTheUSA

🌎 Last week, the global travel industry turned to Chicago and IPW 2025, reminding us of the power of in-person convenings to spark opportunity and chart the future of inbound travel. We're navigating a dynamic time: visitors are more cautious, budget-conscious, and value-driven. Yet the U.S. remains the world’s top long-haul aspirational destination. International arrivals are on pace with 2024, and global air connectivity is stronger than ever with 853,000+ nonstop flights and 44 new routes from 26 countries this year alone, adding 1.6M inbound seats. Looking ahead, the U.S. will host marquee events, from the 2026 World Cup to America 250 and the Route 66 Centennial, creating opportunities to grow business and welcome more visitors to our vibrant communities. What’s our message to the world? 🇺🇸 America is ready. Ready to welcome. Ready to connect. Ready to inspire. Welcome to America the Beautiful. 🎥 Watch the campaign concept: https://lnkd.in/e6YP_Kpb Launching globally this August, America the Beautiful is more than a campaign, it’s an invitation. A flexible platform to empower our partners and unify our storytelling around the people, places, and stories that define the U.S. 💻 We also unveiled AmericaTheBeautiful.com, a new digital hub offering inspiring content and streamlined travel info for international visitors. ⚽ And we’re building new travel trade itineraries for FIFA World Cup host cities. 🤖 For the first time, we’re integrating AI into our web experience, delivering personalized trip ideas based on user interest: an intelligent guide to feeling America before seeing it. Together, we’re inviting the world to rediscover the wonder, authenticity, and warmth of the United States. Fred Dixon, CEO Brand USA #AmericaTheBeautiful #BrandUSA #VisitTheUSA #IPW2025

See you in Ft. Lauderdale for IPW 2026! 🌴🏖️ We’re excited for the Ft. Lauderdale team to host IPW 2026 and wish the team at Visit Lauderdale all the best in their months of planning ahead. Looking forward to another year of collaboration and opportunity. #IPW2026 #BrandUSA #VisitTheUSA #FtLauderdale

⚡ The energy on the show floor is electric! From interactive exhibits to immersive destination showcases, this vibrant space brought the magic of U.S. travel to life. We're proud to amplify our partners and their powerful work connecting international buyers with America's destinations. Come say hello at Brand USA booth #1231! 🇺🇸 #IPW2025 #BrandUSA #VisitTheUSA

A memorable afternoon at the IPW 2025 Brand USA-hosted lunch! 🎸🎙️ We were proud to welcome global delegates to celebrate the U.S. travel experience, highlighted by the announcement of our new global campaign coming this fall “America the Beautiful.” 🎬 Watch sneak peek here: https://lnkd.in/e6YP_Kpb The campaign is tribute to the breathtaking landscapes, bustling cities, and warm hospitality that make the U.S. a must-visit destination. #AmericaTheBeautiful #BrandUSA #IPW2025 #VisitTheUSA 📸 Arthur Kobin, Matt Herp

There are still spots available to join the AI sessions at the Brand USA booth #1231! 🦾 👩💻 Check here for the schedule and availability to pick the right session for you: https://lnkd.in/e-Gfb2ss

Team photos from the Brand USA educational session! We are so grateful to have such a talented team that puts together such a great presentation. 👏 Thank you to all of the Brand USA staff and representatives who traveled from all corners of the world to be here to participate. We hope the session left you feeling prepared for the week ahead! #IPW2025 #BrandUSA

What a way to kick off #IPW2025! 🎉 Last night was truly unforgettable. Thank you to Choose Chicago, U.S. Travel Association, and Field Museum for welcoming us to Chicago in style. We are feeling energized for the week ahead! #VisitTheUSA #BrandUSA #FieldMuseum

🌎✨ A New Chapter in U.S. Travel Begins 🇺🇸✈️ Today at #IPW2025 in Chicago, Brand USA unveiled a dynamic, global vision to drive international visitation and storytelling through tourism like never before. Introducing America the Beautiful, our most ambitious campaign yet, launching this August alongside a new digital hub, AmericaTheBeautiful.com. Powered by AI and built for connection, this platform invites global travelers to see, feel, and immerse themselves in the beauty, variety of experiences, and spirit of the United States. 🗣️ “There’s never been a better time to explore the USA… We’re sending a clear message: the USA is open for business and ready to welcome legitimate international travelers.” — Fred Dixon, President & CEO, Brand USA This campaign is just one part of a defining decade for travel to the U.S., with upcoming global events including: 🏆 2026 World Cup 🎉 Route 66 Centennial 🇺🇸 America 250 🏅 LA28 Summer Olympics & SLC34 Winter Olympics 🎽 Rugby World Cups in 2031 & 2033 And that’s not all — we’re spotlighting what’s new and next across all 50 states, from immersive wildlife lodges to reimagined museums and cutting-edge attractions. Read the Press Release: https://lnkd.in/eKB_h5gu #BrandUSA #AmericaTheBeautiful #VisitTheUSA #America250 📸 Arthur Kobin

Something beautiful is coming to IPW 👀 Join us at the Brand USA Luncheon today at 12:30 p.m. CT for an exclusive first look at the theme of our newest campaign. At IPW 2025, we’re focused on what’s next: 🔹 Responsible travel 🔹 Story-driven marketing 🔹 Driving demand through innovation Find us at Booth #1231 and explore how we’re helping international travelers discover the full breadth of the United States. #BrandUSA #IPW2025 #FutureOfTravel