The HEINEKEN Company

Forbes unpacks how our new Research & Development Centre, The H.P. Heineken Centre, is not only a hub for brewing innovation, but a long-term commitment to shaping consumer tastes, from AI-driven flavour insights to pioneering alcohol-free options like Heineken 0.0 Ultimate.   Read the article here: https://lnkd.in/gppGhTpy #WeAreHEINEKEN #Heineken #RDCentre #Innovation #Forbes #News

Giving AI a day off 🏝️ we asked our Chief AI Officer, Surajeet Ghosh to step in and answer a few questions from Copilot, our favourite AI chatbot #AIAppreciationDay #AI #Innovation

𝐐𝐮𝐚𝐧𝐝𝐨 𝐥𝐚 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐞 𝐮𝐧𝐢𝐬𝐜𝐞 𝐞 𝐢𝐥 𝐥𝐚𝐯𝐨𝐫𝐨 𝐝𝐢𝐯𝐞𝐧𝐭𝐚 𝐬𝐪𝐮𝐚𝐝𝐫𝐚, 𝐧𝐚𝐬𝐜𝐨𝐧𝐨 𝐦𝐨𝐦𝐞𝐧𝐭𝐢 𝐢𝐧𝐝𝐢𝐦𝐞𝐧𝐭𝐢𝐜𝐚𝐛𝐢𝐥𝐢! 💚 Si è conclusa con entusiasmo travolgente la prima edizione della 𝐇𝐄𝐈 𝐋𝐞𝐚𝐠𝐮𝐞: il nostro fantacampionato aziendale targato #HEINEKENItalia, realizzato in collaborazione con Fantacalcio. Dal primo fischio a ottobre fino al gran finale a Monaco, è stato più di un gioco—è stata un’avventura collettiva che ha acceso passioni, stimolato la creatività e rafforzato il senso di squadra. Tre leghe. Più di 200 Colleghi. Una sola missione: condividere, divertirsi e creare connessioni autentiche. I nostri campioni — 𝐀𝐧𝐭𝐨𝐧𝐢𝐨, 𝐅𝐚𝐛𝐫𝐢𝐳𝐢𝐨 𝐞 𝐌𝐚𝐧𝐮𝐞𝐥 — hanno vissuto il sogno: assistere alla Finale della 𝐔𝐄𝐅𝐀 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐠𝐮𝐞 𝟐𝟎𝟐𝟓 dal vivo! Questa iniziativa rappresenta il cuore del nostro Purpose: il piacere di stare insieme può trasformarsi in qualcosa di straordinario. Perché dietro ogni formazione c’è una persona. Dietro ogni sfida, un’energia condivisa. E dietro ogni vittoria, una storia da raccontare. 💫 🎬 Rivivi le emozioni, i sorrisi e i momenti unici nel video che celebra la nostra avventura #JoyOfTrueTogetherness #TogetherWeWin #TheHEINEKENCompany  

For millions of Asian football fans, supporting European clubs means late nights, early mornings, and cheering alone from thousands of miles away. Tiger® Beer is changing that. As Official Beer Partner of both Manchester United and Tottenham Hotspur, the Tiger brand is turning distant passion into shared celebration through street tournaments, pop-up bars, and late-night match screenings that prove geography can't cage true football spirit. Read the full story from BBC StoryWorks: https://lnkd.in/gK2BxJRh #TigerBeer #Football #UncageYourTiger #DrinkResponsibly

Moderation is no longer a compromise – it’s a choice.  A choice fans are making! Our latest global study with Nielsen reveals that 1 in 4 Formula 1 fans are substituting Heineken® original for Heineken® 0.0 partially or entirely. This isn’t just a trend. It’s a cultural shift – one that’s being led by our iconic Heineken® brand, paving the way by helping to make moderation acceptable and aspirational without compromise.  Through our long-standing partnerships with Formula 1 and initiatives like “When You Drive, Never Drink,” we’re showing that moderation can be bold, refreshing, and just as much a part of the moment. Because when people are given the freedom to choose what feels right, for the mood, the moment, and themselves, everyone wins. Read more: https://lnkd.in/em4BKENg #WeAreHEINEKEN #Heineken00 #00ReasonsNeeded #AlwaysAChoice #Moderation #F1 #BrewABetterWorld 

Last week, during London Climate Action Week, we joined Haleon and Foresight Group in sponsoring an event to catalyse further action in critical water basins. 💧🌎 Organised by the CEO Water Mandate and UN Global Compact Network UK, the event on collective action for water resilience included speakers and a panel, including our Senior Director Global Sustainability, Sonia Thimmiah, who shared their perspectives on the criticality of collaborative action and how companies are working with others in water-stressed basins (The Coca-Cola Company, Kering, Ecolab). What was exciting and different about this event? It was also about driving real action on the ground. By bringing people together who operate in similar water basins across Mexico, Indonesia, Italy, France, Spain, and the UK, the aim was to identify points of synergy to further drive collaborative action to build water resilience for all. Did we crack it through one session? No, but it helped to build a longer-term process to bring together like-minded organisations to scale efforts in critical water basins by 2030. #WeAreHEINEKEN #WaterResilience #CollectiveAction #Sustainability #WaterBasinCollaborative

Moderation is the hottest headliner for this summer’s festivals! The vibe this festival season is shifting towards something new – balance. Festivalgoers, especially Gen Z and Millennials, are actively seeking low and no-alcohol options at festivals and concerts. At HEINEKEN, we’re proud to be part of this growing movement. From Coachella – where Heineken® 0.0 sales jumped by over 125% this year – to festivals across the Netherlands, where 0.0 beer consumption has soared by 135% year-over-year, Heineken® 0.0 will be there alongside more than 50 brands offering true zero-alcohol options. Together, we’re making it easier for everyone to celebrate freely, fully, and without compromise. 🍻💡✅ “At HEINEKEN, we believe that a great festival experience doesn’t have to be defined by alcohol,” said Joanna Price, Chief Corporate Affairs Officer. “We know that festivalgoers’ taste in drinks is as diverse and individual as their taste in music, so offering the choice of low and no-alcohol options helps to make sure everyone is included in the festival setting, because the best moments are the ones we celebrate together.” Read the full article: https://lnkd.in/ef_4EYdk #WeAreHEINEKEN #Moderation #FestivalSeason #00

TIME and Statista have named 500 companies doing best for the Earth... and we made the list!    Being recognized as one of the World’s Most Sustainable Companies of 2025 reflects our ambition to Brew a Better World and the sustainability progress we have achieved for our people, our planet, and the communities we serve. 🍃🌍    A big thank you to all our colleagues and partners around the world who work hard every day to make this possible. Let’s keep raising the bar. 💚   🔗 Read more: https://lnkd.in/gAJqDhJP #WeAreHEINEKEN #Sustainability #BrewABetterWorld #TIME #Statista #Cheers 

Heineken Ireland NPD Launches in the Off Trade Across Q2, we launched three exciting new products at HEINEKEN Ireland: Moretti Sale Di Mare, SERVED Ready To Drink, and our new Heineken® sleek can 330ml, each crafted with shopper and consumer needs in mind.   With summer in full swing, these innovations are already making waves across the country. It’s been a brilliant example of cross-functional teamwork, and our partners at FMI have done a fantastic job bringing these launches to life in-store.   Cheers, Salute, Sláinte to a great summer ahead! 🌞🍻 Shane Supple Simon Dease Willie Lee Paul Fagan #FMI #Heineken Ireland

Our biggest haul ever 🤩 The 2025 Cannes Lions International Festival of Creativity was an outstanding year for us. What makes it extra special is winning across 4 brands in 9 different categories, a testament to the breadth and depth of creativity that fuels the connection with our consumers 💚 Here are the highlights:  🦁Heineken's "Pub Succession" campaign won 5 Lions and was shortlisted for the Titanium award: https://lnkd.in/esy6R736 🦁 Heineken's "Streaming Bars" campaign in Brazil won a gold lion for creative use of screens: https://lnkd.in/ebqiXpEf 🦁 Tecate's "Gulf of Mexico (bar)" campaign won not one but TWO gold Lions and 7 Lions in total: https://lnkd.in/e6miPQ2G 🦁 Desperado's "Guao Guao" music video won a gold and a silver Lion for its spot-on music and music video: https://lnkd.in/eVM4dN9S 🦁 Export Ultra's campaign "Cold Call Back Service" won two Lions for its use of humour in media and use of an influencer: https://lnkd.in/erPguZUu A huge congratulations to all the incredibly creative teams and partners that worked together to bring home this full pride of Lions! #Cannes #CannesLions #CannesLions2025 #WeAreHEINEKEN #Creativity