The HEINEKEN Company

Today, we proudly opened the doors to the Dr. H.P. Heineken Centre, our brand-new Global R&D Centre dedicated to brewing innovation and next-generation product development. Officially inaugurated by His Majesty King Willem-Alexander, this €45 million investment marks a bold step forward in our EverGreen strategy and our commitment to shaping the future of beer and beverages. What makes this Centre special? - 8,800 m² of cutting-edge labs, sensory research, and packaging development - A global hub connecting R&D teams across Mexico, South Africa, and Vietnam - A launchpad for innovations like Heineken® 0.0 and beyond-beer experiences - Built to the highest sustainability standards (A++++ energy label) Located next to Europe's largest brewery and near TU Delft, the Centre bridges science, tradition, and creativity — all in service of crafting legendary drinks for generations to come. As our CEO Dolf van den Brink said: “With the opening of the Dr. H.P. Heineken Centre, we are adding a chapter to our pioneering legacy that will shape the future of the category.” Here's to brewing a better world, one innovation at a time! 🍻 Read more here: https://lnkd.in/gqhUDc4R #WeAreHEINEKEN #Innovation #Brewing #Sustainability #RD #Zoeterwoude #BrewABetterWorld #DrHPHEINEKEN

U našoj pivovari u Karlovcu obilježili smo završetak jednog od najvećih projekata u sklopu investicijskog ciklusa vrijednog 25 milijuna eura - puštanje u pokusni rad naše linije za punjenje limenki. Na svečanosti su uz zaposlenike HEINEKENA Hrvatska na čelu s predsjednicom Uprave Maud Meijboom-van Wel bili prisutni Goran Romek, državni tajnik u Ministarstvu gospodarstva i izaslanik premijera Republike Hrvatske, Njezina Ekscelencija veleposlanica Kraljevine Nizozemske u Hrvatskoj Charlotte van Baak, Vesna Hajsan Dolinar, zamjenica županice Karlovačke županije, Ivana Fočić, zamjenica gradonačelnika Karlovca, predstavnici gospodarskih udruženja te poslovni partneri i predstavnici medija.  Ova značajna investicija donosi veću fleksibilnost u proizvodnji i omogućuje brži odgovor na sve veću potražnju potrošača za proizvodima u limenkama. Karlovac je srce naše proizvodnje, a ova investicija dodatno učvršćuje njegovu ključnu ulogu u našem poslovanju. Veliko hvala svim našim zaposlenicima koji su ovu viziju pretvorili u stvarnost, kao i svim našim gostima koji su uveličali ovaj poseban dan!

Desperados has launched a bold new campaign on Spotify! With the new 'Vibe' experience, Spotify Free users in Germany, Spain, and Belgium can -literally- shake their phone to unlock a hidden playlist curated by Latin Grammy winner OVY ON THE DRUMS. 🎧 This playlist highlights emerging Latin artists and brings the summer vibe to life. As part of Desperados’ "The Beer with Latin Vibe" campaign, this activation uses music to connect with Gen Z and Gen Y through spontaneity and discovery. Shake to unlock the Desperados Vibe Playlist — now live on Spotify! https://lnkd.in/evTM36WS Read more: https://lnkd.in/eF6j6UJ3 #Desperados #Spotify #LatinVibe #MusicDiscovery #CampaignLaunch #OVYONTHEDRUMS #WeAreHEINEKEN

HEINEKEN News! Alexander Cramwinckel, our Global Circularity Strategy Lead, was featured in an episode of the Ellen MacArthur Foundation podcast titled "How storytelling drives the circular economy transformation inside and out."   This episode delves into the role of storytelling in advancing the circular economy, exploring how brands can use narratives to inspire change and support internal transformations towards circular practices. Click the link to watch the podcast: https://lnkd.in/eUvSU9RM   #WeAreHEINEKEN #EllenMacArthurFoundation #CircularEconomy #Storytelling #Podcast

The Evolution of Beer Delivery in Amsterdam. From the charming horse-drawn carts of the past to trucks, and then to the innovative electric e-trucks, The HEINEKEN Company has always been at the forefront of delivering your favourite beer with style and efficiency 🍻   Now, we're thrilled to introduce our latest innovation: The e-boat! 🛥️   This electric-powered vessel is all about embracing the Amsterdam vibes while ensuring that your favourite beer reaches bars and cafes efficiently.   Join us in celebrating this exciting new chapter in our delivery journey. Cheers to progress and innovation! 🍺 #WeAreHEINEKEN #Amsterdam #Innovation #BeerDelivery #Eboat

We have great news to start the weekend! 🤩 Our Heineken® brand was awarded 'Advertiser of the Year' at the prestigious Clio Awards on Tuesday night in NYC. 🍺🏅 This incredible recognition highlights the innovative campaigns Heineken® launched in 2024. From introducing the "Boring Phone" and transforming pubs into museums, to celebrating real hardcore fans and those forgotten beers, we reminded everyone that a Heineken® can take you from "Agh" to "Ahhh!" Congratulations to our amazing Heineken® team! 🎉 #Heineken #ClioAwards #AdvertiserOfTheYear #WeAreHEINEKEN

Explore our World, Explore your Future. Great careers often start with a single step, and for a number of leaders at The HEINEKEN Company, that step was a graduate or trainee program. In this final video of the series, meet Ronald den Elzen, now Chief Digital & Technology Officer and member of HEINEKEN’s Executive Team. He began his journey more than 30 years ago as a graduate, and his path is a powerful reminder of how far curiosity, ambition, and continuous learning can take you. The Global Graduate Program is built on that same foundation. Giving young talents the chance to explore the world, grow through real impact, and shape the future of our industry. With an international rotation, real business exposure, and a strong global network, the program offers a launchpad like no other. Recruitment will reopen in September across multiple countries and regions. Until then, stay inspired and keep exploring. 👉 Discover more about the Global Graduate Program: https://lnkd.in/eym6nQX2 #GlobalGraduateProgram #Explore #HEINEKEN Michelle Gangi-Post Yolanda Talamo Patrick Hull

Heineken® has launched Heineken® Studio bar at the Heineken Experience in Amsterdam.   This innovative space allows visitors to customize their pints with innovative beer trends. From new beer styles to foam infused with guava and pineapple juice, the personalized draught systems and unique brews offer something for every beer lover.    Find out more about Heineken® Studio here: https://lnkd.in/eQV227yh Read the Financial Times article here: https://lnkd.in/egiDzYjy #Heineken #News #HeinekenStudio #FT #FutureOfBeer

Joe Jonas and Heineken® Celebrate Real Connections in NYC!   Joe Jonas and popular creators joined Heineken® in New York City for the #socialoffsocials campaign launch. They showed that the best way to disconnect from social media is to connect in real life. Joe Jonas also premiered his new song ‘Heart by Heart’ live, capturing the magic of offline moments.   #Heineken #JoeJonas #SocialOffSocials #News

Where is everyone? . . . . . We truly hope you're getting in that quality time with friends, family, and colleagues. But while you're here, enjoy this lighthearted take on social media in an time when getting together in real life is more important than ever! #SocialiseOffline #RealConnections #heineken #WeAreHeineken