The HEINEKEN Company

📱 5 hours and 48 minutes. That’s how long the average adult spends on their devices every day. At HEINEKEN, we believe it’s time for a social reset. Our latest global research reveals a growing desire to disconnect from screens and reconnect in real life. 2 out of 3 people wish they could socialise without phones – and we’re here to help make that happen. For over 160 years, we’ve been brewing the joy of true togetherness. Now, we’re doubling down on our mission to bring people back to the moments that matter – with or without a beer in hand. Introducing our latest campaign: a playful push to get social, off socials – featuring Joe Jonas and some of the world’s most followed creators. Because real life is where the real connections happen. Full article here: https://lnkd.in/e_CejKYG Must watch campaign video here: https://lnkd.in/ewSfim3t #IRL #TrueTogetherness #SocialReset #Heineken #BrewingABetterWorld #GetSocialOffSocials 

Nicolas Clerget, Carbon Strategy Director, has been elected 2025 Chair of the Beverage Industry Environmental Roundtable (BIER) and is also appointed as a member of the Science Based Targets initiative Expert Working Group on Scope 3 for the Corporate Net-Zero Standard Version 2.0. Hannah Hunt, Carbon Policy Lead, has been selected as a member of the Greenhouse Gas Protocol (GHG Protocol) Scope 2 Technical Working Group and is also appointed as a member of the Science Based Targets initiative Expert Working Group on Carbon Removals for the Corporate Net-Zero Standard Version 2.0. Congratulations, Nicolas & Hannah! 💚

🌍 It's Earth Day, let's raise a glass to reuse ♻️   As part of our ambition to Brew a Better World we have a series of circularity initiatives underway. By 2030, one of our key ambitions is for 43% of our volumes to be sold in reusable formats. Why? Because reuse is one of the most impactful ways to reduce waste and CO2 emissions related to packaging. Here are 3 ways we are bringing our reuse strategy to life: 💚39% of all volumes sold globally are in reusable packaging  HEINEKEN is making good progress. In 2024, 39% of all volumes sold by HEINEKEN were in reusable formats, primarily glass bottles and kegs, which are all reused multiple times. The company is working to further advance this by continuously looking at reusable packaging solutions, with the goal to increase the global share of reuse to 43%. 💚Learning from consumer behaviour   Research conducted with Kantar shows that bottle return schemes are a popular initiative with consumers, especially when made easy. We aim to learn and shape our strategy from these insights, focusing on key motivators for consumers like accessible return points, fitting reuse into people’s routines and showing a clear link to positive environmental impact. 💚Partnering with the Ellen MacArthur Foundation  To scale global reuse, we’ve joined forces with the Ellen MacArthur Foundation, an organization dedicated to accelerating the transition to a circular economy. We’re working to drive adoption of reusable packaging at scale together with other leading businesses in the foundation’s network. 🔗 Read about our partnership with the Ellen MacArthur Foundation: https://lnkd.in/eCEyNNTh Cheers to another round♻️   #EarthDay #BrewABetterWorld #Reuse #CircularEconomy #Sustainability #Heineken

🎉🍻Cheers to 50 years of brewing at Zoeterwoude, the largest brewery in Europe! Our master brewers brew over 800 million liters of beer a year here, and we've brewed nearly 50 billion litres of beer since the brewery opened on April 18, 1975. Here's to 50 years of brewing excellence! Cheers! 🍻✨   #HEINEKEN #BrewABetterWorld #zoeterwoude #ProudlyBrewed #weareheineken

Today we published our 2025 Q1 results. Our EverGreen strategy continues to shape our business and deliver results. Here are the highlights from Q1: ▪️Heineken® has shown strong growth, reflecting our focus on premiumisation. ▪️Mainstream beer, led by Larue, Kingfisher, Cruzcampo, and Amstel, is outperforming the total beer portfolio. ▪️Our eB2B platforms are increasing customer value, with a double-digit rise in gross merchandise value. Read more in the full press release here https://lnkd.in/eEHVGeD4 #Heineken #WeAreHeineken #EverGreen #FinancialResults

HEINEKEN appoints Guillaume DUVERDIER as Regional President Africa Middle East, from 1 July 2025. Guillaume succeeds Roland Pirmez who will be retiring after a successful 29 year career at the company. Guillaume joined HEINEKEN in 2000 and has built an impressive 25-year career as a commercial leader and Managing Director across the business. He has operated in a wide range of markets differing in market archetype, size, complexity, and across multiple continents. He has been Managing Director in Tunesia, Egypt, Poland, Spain, and our largest operation globally Mexico. His track record of delivering strong business results across these varied markets is a testament to his expertise, adaptability and business acumen. Roland joined HEINEKEN in 1996 as Managing Director – Angola. From there he transitioned to Asia where he was General Manager of Thai Asia Pacific Brewery going on to hold leadership positions at HEINEKEN Russia and Asia Pacific Breweries before starting his ten-year tenure as Regional President for AME. In this time the region entered a new phase with the acquisition of Distell and Namibia Breweries Limited, creating Heineken Beverages in Southern Africa in 2022, and the announcement of the first major brewery in the Gulf region through the Sirocco Joint Venture. Roland shaped the commercial growth agenda, building multi-category portfolios for top-line growth. He pioneered digitizing the route to consumer, leading to increased market grip, consistent market share gains, and improved customer satisfaction. His ability to lead in uncertain circumstances while delivering sustained performance made him a key figure of HEINEKEN’s global success. Read more about this Executive Team appointment on our website https://lnkd.in/eVz-vTtP #Heineken #Leadership

Your local bar... coming to a cinema near you. We hope!   Introducing 'Starring Bars' - our new initiative to select bars that serve Heineken® beer as filming locations, redirecting our commercial production budgets into these businesses.   Taking it a step further, we're also inviting movie directors, location scouts and other film industry professionals to consider these bars first when looking for a set. By highlighting these character-rich spaces, the initiative could put bars at the heart of Hollywood storytelling – as authentic settings, while ensuring the bars benefit financially from being featured in film and television productions.   Finding the right venues for film, TV, or advertising productions isn’t easy, but it’s even harder to keep a bar afloat. To tackle both challenges in one; ‘Starring Bars’ will provide production teams with easier access to real bars they can book for shoots through this growing online catalogue available at www.starringbars.com. By choosing a real bar over a studio set, filmmakers bring added authenticity to on-screen storytelling, while supporting local businesses and communities. Full story here: https://lnkd.in/ebuYDuFZ   #StarringBars #Heineken

Explore our world, explore your future. Over the past weeks, we’ve showcased inspiring stories from our Global Graduate Program, highlighting the adventure, growth, and connections that make this experience truly unique. Although recruitment in most countries has wrapped up, a few opportunities are still open, take a look at the job adverts and discover if your next adventure is just around the corner. And don’t forget, every six months a new wave of countries begins their recruitment journey. Stay tuned for your chance to be part of this exciting program, where your future is waiting to be explored.   👉 Curious to learn more? Dive into our program and see what makes it an unforgettable journey: https://lnkd.in/guKwvW-Y #GlobalGraduateProgram #Explore #HEINEKEN

We all know that moment - you've made it to the bar, drinks are served…and everyone’s distracted by their phones... Introducing The Flipper; Heineken® brand's latest invention - a phone case that quite literally flips over your phone when it hears the word ''cheers'' - using an AI-trained robotic arm to turn the phone face down on the table when people are out having a good time. It’s our gentle nudge to enjoy the moment and not get distracted by social media - because life’s more social when you flip off socials! Can’t get one? No problem. Flip your phone the old-school way and join the movement.    #SocialOffSocials #HeinekenFlipper #WeAreHEINEKEN

SAY HI TO HEI: HEINEKEN'S NEW APP THAT CURATES YOUR NIGHT! 📱 67% of young adults admit they are stuck in a social rut: finding themselves in the same social routines - going to the same bars, with the same people, in the same places. That’s why we launched Hei 🎉 Hei is Heineken’s brand-new social planning app - designed to make going out effortless and way more fun. Whether you are scouting the hottest bars, organizing a night out with friends, or unlocking exclusive Heineken rewards, Hei has got you covered! Launching in Brazil and Italy at first, more countries to be announced in the future. For more information on the Hei App see here: https://lnkd.in/d2Arzt56 #WeAreHEINEKEN #BarDating #Heineken #HeiApp #Hei