“O Gustavo é uma pessoa e um profissional único. Com excelente domínio do ambiente digital, ele é um realizador nato, dentro e fora do trabalho. Foi um prazer trabalhar com ele e compartilhar do seu bom-humor e competência nos projetos.”
Gustavo Franco, MSc
Graphite @ PhD candidate at ESPM | Professor & Scientific Researcher | Growth & Consumer Behavior
São Paulo, Brazil
17K followers
500+ connections
17K followers
500+ connections
About
Gustavo Franco is currently pursuing a PhD in Marketing at Escola Superior de Propaganda e Marketing (ESPM) and holds a Master's degree in Business Development Management from Universidade Presbiteriana Mackenzie. He also holds a Bachelor's degree in Business Administration and a postgraduate degree in Digital Communication and New Technologies Management. With 15 years of experience in advertising agencies, media outlets, and companies, Gustavo has built a robust career working at agencies such as Santa Clara, Labelium, BETC/Havas, and Oliver, partnering with brands like Microsoft, Pernod Ricard, Heineken, Coca-Cola, Dior, Ambev, Boticário, among others.
In the media landscape, he worked at TikTok, managing brands like Unilever, Coca-Cola, and Heineken. In marketing, he served as Growth Manager at Bacio di Latte. Currently, Gustavo is the Growth Director at Graphite, where he collaborates with top tech companies from the United States. He is also a researcher focusing on consumer behavior, entrepreneurship, and new technologies, as well as a professor specializing in digital marketing and consumer behavior.
Experience
Education
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ESPM Escola Superior de Propaganda e Marketing
Doctor of Philosophy - PhD International Marketing
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CAPES scholarship researcher in the international marketing field
Research project focused on young consumer behavior and sustainability -
Universidade Presbiteriana Mackenzie
Master of Science - MSc Business Development Management A, approved with honors
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Activities and Societies: Class representative Invited researcher
Activities and Societies: Class Representative, Invited Researcher
Master's in Business Administration with a specialization in Technology Management and Market Development. -
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Licenses & Certifications
Volunteer Experience
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Invited Researcher
Universidade Presbiteriana Mackenzie
- Present 1 year 9 months
Education
Invited researcher with a focus on generation z value perceptions on education.
Also researching AI adoption and human-machine relations. -
Palestrante Convidado
Fundação Getulio Vargas
- 1 month
Education
Workshop sobre políticas comerciais
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Palestrante Convidado
Social Media Week
- 1 month
Science and Technology
Palestra sobre marketing B2B para 150 convidados do evento.
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Palestrante convidado
Métricas Boss
- 1 month
Science and Technology
Mesa redonda sobre mesa de performance: https://open.spotify.com/episode/6POvDfeTE8HGJVigc05AmI?si=UFEHBlQ-SR-PG7tmBQGd1A&dl_branch=1
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Palestrante Convidado
Paulista Jr. Projetos & Consultoria
- 1 year 1 month
Science and Technology
Palestrante convidado sobre o tema Diversidade e Inclusão.
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Professor de Inglês Voluntário
Governo do Estado de São Paulo
- 3 years 1 month
Social Services
Lecionava inglês para estudantes da quarta e quinta série do ensino fundamental.
Skills
Languages
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Inglês
Native or bilingual proficiency
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Portuguese
Native or bilingual proficiency
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Espanhol
Professional working proficiency
Recommendations received
18 people have recommended Gustavo
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