Utilities - Brazil
Brazil- Total revenue in the Utilities market is projected to reach US$44.99m in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 5.72%, resulting in a projected market volume of US$70.76m by 2029.
- In-app purchase (IAP) revenue in the Utilities market is projected to reach US$17.47m in 2022.
- Paid app revenue in the Utilities market is projected to reach US$906.65k in 2022.
- Advertising revenue in the Utilities market is projected to reach US$26.62m in 2022.
- The number of downloads in the Utilities market is projected to reach 895.07m downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.05.
- A global comparison reveals that most revenue is generated China (US$1.67bn in 2022).
Definition:
The Utilities market contains apps that function as digital toolboxes. For example, storage cleaner apps help erase unwanted or unnecessary files in mobile phones. Virtual private network (VPN) apps such as NordVPN allow the user's mobile phone to be more secure and remain anonymous over networks. DuckDuckGo, an internet browser, also emphasizes privacy and anonymity while browsing the internet.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
Revenue
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Aug 2024
Source: Statista Market Insights
Most recent update: Aug 2024
Source: Statista Market Insights
Most recent update: Aug 2024
Source: Statista Market Insights
Downloads
Most recent update: Aug 2024
Source: Statista Market Insights
Global Comparison
Most recent update: Aug 2024
Source: Statista Market Insights
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.Key Market Indicators
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Jan 2025
Source: Statista Market Insights
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