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A set of three cars on a black background.

Gear Up for Epic Thrills!

Iconic cars built with authentic details.

Join the Celebration

To celebrate our 80th anniversary, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

A set of three cars on a dark background. Logos overlaid include Mattel Brick Shop and Hot Wheels.

Built Different

Iconic cars with authentic details.

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Happier Milestones Start Here

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Happier Milestones Start Here

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Recent News

June 26, 2025

AirConsole and Audi Drive a New Era of In-Car Gaming

June 23, 2025

Mattel Announces Second Quarter 2025 Financial Results and Conference Call Date

June 20, 2025

Mattel Celebrates Fifth Annual “Play It Forward” Global Volunteer Week, Second Annual International Day of Play

July 20, 2022

Mattel Announces Multi-Year Agreement with SpaceX to Produce Toys and Collectibles

July 19, 2022

Skydance Media and Mattel to Develop Matchbox Live-Action Motion Picture

July 12, 2022

The Future of Pink is Green: Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team Certified CarbonNeutral Dolls Made from Recycled Ocean-Bound Plastic

From the Feed

Jun 17, 2025

Ding! Ding! Ding! Recreate the excitement of Monday Night RAW with the @WWE Ultimate Edition RAW Ring and WWE Superstar Rhea ...

Jun 13, 2025

It’s #PlayitForward Week at Mattel and to celebrate International Day of Play and our 80th anniversary, we welcomed hundreds ...

Jun 4, 2025

🎥 Fang-tastic news! Acclaimed filmmaker Gerard Johnstone will direct the live-action “Monster High” film from Mattel Studios...

Jun 1, 2025

NEW! Jurassic World Colossal Clash. Two dinosaurs enter, only one dominates. Who will win? Watch full episode at walmart.com/...

May 22, 2025

Mattel and @BarneyTheDinosaur are excited to celebrate #RedNoseDay! We’re teaming up with @ComicReliefUS to #PlayitForward by...

May 2, 2025

You can bring the human and dinosaur interactions from Jurassic World Rebirth home with this Primal Protector Aquilops inspir...

Apr 30, 2025

Wishes came true at Mattel HQ! ✨ In celebration of World Wish Month, Mattel and @hotwheelsofficial hosted three amazing chi...

Apr 29, 2025

🎶 “Can YOU finish the lyrics?!” 💚 🩷 @kaishacreates took the Wicked Singing Glinda and Elphaba Dolls out to the streets of...

Apr 14, 2025

Play is _________. Whether you build, create, imagine, or explore—everyone plays differently. But one thing’s for sure: p...

Apr 14, 2025

Wrestling fans, are you ready for more? Mattel and @WWE are proud to announce a multi-year licensing extension—so yes, that m...

Apr 11, 2025

Celebrating 30 years of @ToyStory! Mattel is proud to have been part of the magical journey by showcasing these beloved chara...

Mar 27, 2025

As part of Mattel’s “80 Moments for 80 Years” campaign, Mattel volunteers celebrated Women’s History Month by partnering with...

Mar 12, 2025

Oceans of fun await with Moana’s Adventure Canoe playset! 🌊🛶 Your little adventurer will love playing out their favorite mo...

Mar 7, 2025

Our #Mattel80 celebrations continue with a special feature on @variety! We’re loving this artwork 😍. Check out “The Joy Fact...

Mar 5, 2025

♥️As we wrap up an incredible time at NY Toy Fair, take a quick tour of our gallery where 80 years of imagination, creativity...

Mar 4, 2025

We’re just following Bird Law here, the Little People Collector™ FX’s It’s Always Sunny In Philadelphia set is available now ...

Mar 3, 2025

NOOT NOOOOOOOOOOOOOOOT!...

Mar 1, 2025

The magical tale comes to life 🍎 The Disney Snow White and Disney Evil Queen dolls are dressed for adventure in their signat...

Feb 27, 2025

STAY. CALM. 🔥 🗑 The Polly Pocket x The Office compact is here. ☕ Dunder Mifflin Scranton may be going micro, but there’s no...

Feb 27, 2025

Exciting times are ahead! Mattel and Warner Bros. Discovery’s new licensing agreement means more amazing DC products are on t...

Feb 7, 2025

45 years of Black Barbie ✨ Join us in celebrating the 45th anniversary of the first-ever Black Barbie with a doll that pays h...

Feb 6, 2025

In celebration of Mattel’s 80th anniversary, we have launched a curator profile on @applemusic with playlists from all of you...

Feb 6, 2025

Get ready to Bite and Blast with one of the stars of Jurassic World Rebirth - the Mosasaurus! Be the first to capture one — a...

Feb 3, 2025

Mattel is celebrating 80 years of inspiring play, creativity, and imagination! To mark this significant milestone, the Mattel...

Jan 28, 2025

Building sets that are designed to disrupt the status quo and inspire builders to try something new. Coming May 2025 #Mattel...

Mattel in the News

License Global

June 25, 2025

AirConsole and Audi Launch New Era of In-Car Gaming with Mattel

People

June 25, 2025

Mattel to Debut New Collector Toys at Comic-Con 2025, Including a Very Lifelike John Cena Action Figure

Toy Book

June 25, 2025

Big Dreams for Little Dreamers: Mattel Brings New Content to Barbie Brand

Rolling Stone

June 23, 2025

You're Gonna Need A... Smaller Boat? Mattel To Release Bite-Sized 'Jaws' Hot Wheels Set

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