At Arabian Travel Market 2025, Accor reaffirmed its leadership in the Middle East with ambitious growth plans aligned with Saudi Vision 2030.
A key highlight was the signing of a landmark agreement with the Saudi Tourism Authority | الهيئة السعودية للسياحة (STA) to strengthen collaboration across marketing, guest experiences, and global campaigns. This partnership will boost hotel bookings, elevate brand visibility, and deliver curated experiences across our expanding portfolio in Saudi Arabia, while also supporting local talent development and sustainable tourism.
With SAUDI AIRLINES, the Kingdom’s national carrier, we’ve signed a strategic loyalty partnership enabling ALL members to redeem points for AlFursan miles. This connects two powerful travel ecosystems and opens the door for richer, more rewarding travel experiences across our hotels, brands and Limitless Experiences globally.
In Saudi Arabia, we currently operate over 45 hotels, with 44 additional properties set to bring more than 11,000 new keys by 2030. Highlights include the debut of the region’s first TRIBE Hotels and TRIBE Living concept in Riyadh’s King Salman Park, alongside expansion into emerging destinations such as Al Baha, Dhahran, and Khamis Mushayt.
As the largest hospitality operator in the Holy Cities, with 13 hotels and over 12,500 rooms, we’re growing our presence in Makkah and Madinah through transformative projects like the Rua Al Madinah complex.
To support spiritual tourism, we launched the ALL Makkah-Madinah Portal, a dedicated platform designed to assist millions of pilgrims with seamless Umrah and Hajj planning.
We’re also accelerating our digital strategy to meet the evolving needs of travelers. Through our partnership with Wego.com, MENA’s leading travel app and online marketplace, we’re boosting our digital presence and traveler engagement across high-growth markets like Saudi Arabia, UAE, Egypt, Qatar, and Kuwait.
In the UAE, our strengthened partnership with Investment Corporation of Dubai and Valor Hospitality Partners led to the opening of a six-hotel cluster in Dubai’s Deira Waterfront, adding nearly 1,000 keys across Novotel, Mercure, ibis Styles, and Adagio brands.
Our regional footprint continues to expand with upscale resort developments in Egypt’s North Coast, the upcoming Swissôtel Corniche Park Towers in Doha, and new entries into Baghdad and major Turkish destinations including Istanbul, Antalya, and Bodrum.
With a portfolio of over 45 brands, a strong focus on local talent, sustainability, and culturally attuned hospitality, Accor remains at the forefront of shaping the future of travel across the MEA region.