Accor

Accor continues to expand its global presence with the opening of eight new hotels across vibrant destinations. From iconic city hubs to seaside retreats, these new properties reflect our ambition to deliver diverse, meaningful, and localized experiences for all types of travelers. Now welcoming guests in: 🔹 Rocca A Mare - Handwritten Collection, Greece 🔹 Mövenpick Hotel Budapest Centre, Hungary 🔹 Fairmont La Hacienda Costa del Sol, Spain 🔹 Mercure Hotel Khamis Mushait, Saudi Arabia 🔹 TRIBE Budapest Airport, Hungary 🔹 ibis Styles Madrid Airport Valdebebas, Spain 🔹 Mercure Hotels's Grand Mercure Batam Centre, Indonesia 🔹 Pullman Hotels & Resorts Zhoushan Seaside, China These launches are part of Accor’s ongoing strategy to accelerate growth, enhance brand reach, and support local tourism ecosystems through high-quality hospitality and operational excellence.

After a fully transformative renovation, The Rimrock Resort Hotel will reopen as the first North American flagship of Emblems Collection, Accor’s newest luxury collection brand — blending its storied legacy with a visionary redesign. The property will be a serene mountain retreat where nature and luxury meet, perfectly balancing seclusion with proximity to the Banff Gondola and historic Upper Hot Springs. ”Rimrock Banff, Emblems Collection, will be more than a retreat — it reflects our vision for Emblems: distinctive, intimate, and deeply connected to its surroundings.” Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery Hotel Collection and Emblems Collection. Emblems is on track to reach 15 properties signed by 2025, starting with its first opening in Europe later this year. https://lnkd.in/eBBthKFK

🌈 Celebrating Pride from São Paulo to Warsaw ! This June, our hotels, brands, and Heartists® came together to celebrate Pride month with purpose, creativity, and conviction. Each initiative echoed the same message: at Accor, inclusion isn’t an initiative, it’s a foundation embodied by each and every one of us. Here are just a few highlights: ALL - Accor Live Limitless collaborated with a digital artist to create vibrant visuals celebrating pride month. Fairmont Hotels & Resorts introduced limited-edition Pride menus and signature cocktails across selected properties, embracing celebration through taste and color. Our teams proudly marched in Warsaw Pride, standing in solidarity with the LGBTQIA+ community. In Brazil, we proudly served as the official hotel partner of the 29th São Paulo LGBT+ Pride Parade. Over 30 Heartists joined the Accor Caravan on Avenida Paulista, while our hotels in the region hosted local activations. Take a look at how our community lived and shared the spirit of Pride this month. 👇

We are pleased to announce the launch of our new Corporate Graduate Program at Accor! Over the next 16 months, five young professionals will undertake three strategic rotations across departments. This program will provide them with valuable insights into their roles, from our Paris HQ to hotels across Europe and an international office experience. The program begins with an immersive onboarding, including introductions to key departments and visits to our hotels. We look forward to supporting the development of these future leaders and seeing the impact they will make. Interested in a career with Accor? Become a Heartist® and make an impact in hospitality. https://lnkd.in/gYSUgbD

Agnès Roquefort, Global Chief Development Officer – Lifestyle & Luxury at Accor, shares her personal takes on leading Accor's luxury and lifestyle brands. From her favorite brands to how she balances sustainability with exceptional hospitality, discover a behind-the-scenes look at what makes Accor's brands and people so special. For more, watch the full Sustainable Hotels of Tomorrow roundtable on Accor’s YouTube channel.

Incluir é reconstruir futuros - e esse é um compromisso que escolhemos honrar todos os dias. Em comemoração ao Dia Mundial da Pessoa Refugiada, fizemos uma ação especial no nosso hotel ibis Budget São João - que conta com 50% de sua equipe composta por pessoas refugiadas e migrantes - para conhecer mais de perto a história de cada um deles. Foi um momento inspirador, de muita escuta, reflexão e aprendizado. Desde 2022, trabalhamos juntos com o Fórum Empresas com Refugiados do ACNUR, Agência da ONU para Refugiados, criando programas de treinamento e possibilidades de contratação que já beneficiam mais de 300 pessoas. Acreditamos no poder transformador da inclusão e que, mais do que uma iniciativa social, essas contratações são uma escolha estratégica e ética que enriquece nossos times, nossas marcas e, principalmente, as vidas que tocamos. 🎥 Convidamos você a assistir o vídeo e se inspirar nessa data tão importante. #Accor #ESG #DiaMundialDaPessoaRefugiada

Discover the new brand campaign for ALL - Accor Live Limitless Accor, featuring Kylian Mbappé. More than a global leading figure, he represents the values we stand for: excellence, generosity, and inclusivity. With "Don’t be a Guest, be a Guest Star", ALL Accor celebrates a vision of hospitality where every guest is given thoughtful, tailored service, wherever they are in the world. #ALLAccor #ALLGuestStars

Accor was pleased to bring together executive travel managers and buyers from leading international corporations for the Accor Global Leadership Council (GLC) in Paris, a prestigious advisory board dedicated to reimagining the future of corporate travel, alongside Accor’s closest B2B partners. As corporate travel evolves rapidly, the GLC serves as a vital forum to align on emerging needs, sharing valuable insights, and co-creating innovative solutions that will define the future of business travel and corporate meetings. Representatives from diverse industries, including financial services, engineering, energy, and technology, joined Accor’s senior leadership team, featuring Sébastien Bazin (CEO & Chairman), Maud Bailly (CEO Sofitel, MGallery Hotel Collection & Emblems Collection), Agnès Roquefort (Global Chief Development Officer Luxury & Lifestyle), Jean-Yves MINET (Brand President Midscale & Economy) and Julien Houdebine (Chief Sales and Revenue Management Officer). Together, they discussed key topics such as brand value, revenue management, development, B2B loyalty, sustainability, and more. Looking ahead, the GLC is poised to build a visionary roadmap that ensures both Accor and its clients remain agile, innovative, and prepared for the ever-changing landscape of corporate travel.

At Accor, innovation is at the heart of our vision for the future of hospitality and our participation at Viva Technology 2025 was a powerful expression of this commitment. Accor was proud to showcase our work at the Travel Tech Hub, launched by Eventiz, alongside three inspiring start-ups we collaborate with: Luniwave, Fullsoon, and Alltheway travel tech. Together, we explored how innovation can reshape the travel and hospitality experience. Throughout the event, Accor’s leaders took the stage to share their vision for the future. Sébastien Bazin, Group Chairman & CEO participated in a Fireside Chat with Ariane Gorin, CEO of Expedia, discussing the intersection of technology, AI, and sustainability in the travel industry. Myriam El harraq, SVP of Brands, User Experience & Innovation, delved into Accor's innovation strategy and how we are shaping the future of travel experiences. Sylvain Morgaine, VP of the Innovation Lab, led discussions on how innovation in hospitality is driving AI integration and sustainability efforts, while Jean-François Guilmard, Chief Data Officer, explored the role of GenAI in hospitality. We were also honored to welcome Nathalie Delattre, Delegate Minister of Tourism, to the Accor stand, where she shared her vision for a more innovative future for French tourism. A huge thank you to all who made our participation possible, and to all the attendees who joined us to explore how technology can drive the future of tourism.

Em celebração ao Mês do Orgulho LGBTI+, relembramos o evento que realizamos em parceria com o Fórum de Empresas e Direitos LGBTI+ para discutir caminhos concretos rumo a ambientes mais diversos, seguros e acolhedores. Na véspera do Dia Internacional pela Erradicação da LGBTI+fobia, celebrado no dia 17 de maio, o encontro reforçou o compromisso do Grupo em promover uma hospitalidade verdadeiramente responsável, conectando culturas com paixão, generosidade e respeito à diversidade. 📽️ Assista ao vídeo e conheça um pouco do que vivemos nesse encontro transformador. #Accor #OrgulhoLGBTI #Diversidade #Equidade #Inclusão