Accor

At the 5th edition of the Qatar Economic Forum, themed “The Road to 2030: Transforming the Global Economy,” world leaders and CEOs discussed the future of key sectors, including global tourism. Accor’s Chairman and CEO Sébastien Bazin joined a focused panel moderated by Bloomberg’s Joumanna Bercetche to explore critical topics shaping tourism today and tomorrow: luxury, sustainability, regional competition, and beyond. The Gulf Cooperation Council (GCC) stands out as a global tourism hotspot. Qatar’s tourism is experiencing remarkable growth, welcoming over 5 million visitors in 2024, fueled by luxury developments such as Raffles Hotels & Resorts and Fairmont Hotels & Resorts Doha. Looking ahead, Accor plays a key role in this growth, with strategic development underway, such as the upcoming opening of Swissôtel Hotels & Resorts Doha in 2025, designed to meet the needs of a diverse and evolving traveler base. Qatar and the Gulf region’s strategic investments, the unified GCC visa, and a commitment to authentic, culturally rich experiences are positioning them as premier destinations for both luxury and business travelers. We’re proud to be part of this exciting transformation, bringing hospitality innovation and sustainable development to the heart of the Middle East.

Accor is reshaping the future of meetings and events with the launch of a global digital ecosystem. Connecting over 5,600 hotels worldwide and offering 2.5 million sqm of event space and 800,000+ guestrooms, this global platform will streamline booking for clients, making it easier to reserve venues, guestrooms, and catering services. Plus, the integration of the ALL - Accor Live Limitless Accor loyalty program adds even more value. Developed in partnership with leading tech providers like MeetingPackage, Oracle, Backyou, iVvy , and Amadeus, the platform will be available by late 2025 as a pre-launch, with additional features added in early 2026. This digital transformation supports the growing demand for in-person meetings, empowering companies to enhance engagement, boost revenue while improving employee well-being through face-to-face events. Read more: https://lnkd.in/eKM54hK2 #Accor #Innovation #MICE #Events #Tech

Accor continues to deepen its development in Eastern Europe, where the intersection of hospitality, heritage, and strategic investment is shaping the region’s transformation into a powerful engine for tourism and economic growth. Our Deputy CEO, Jean-Jacques Morin, was on site at the FII PRIORITY Europe 2025 forum in Tirana, Albania, to speak about investment opportunities in Europe. He shared the stage with other international speakers to discuss how destinations can scale responsibly through infrastructure, education, and public-private collaboration—while preserving their cultural identity and natural assets. Esteemed guests included President Emmanuel Macron and Albanian Prime Minister Edi Rama, who addressed Europe’s role in a world reshaped by shifting supply chains, evolving power dynamics, and accelerating technological revolutions. Jean-Jacques Morin emphasized the need to combine agility in the short term with long-term stability—a crucial balance for Europe to think quickly and make swift decisions, while building a strong future. As Richard Attias, CEO of the FII Institute aptly stated: “Today, Europe stands at a crossroads… This continent, anchored in values of openness, rule of law, and human capital, is reasserting its relevance.”

At Future Hospitality Summit 2025, we reaffirmed our commitment to sustainable growth and innovation in the Middle East, aligning closely with Saudi Arabia's Vision 2030. Our leaders engaged in dynamic discussions on the importance of sustainable practices, climate adaptation, and community engagement in hospitality. These conversations highlighted Accor’s continuous efforts to foster cultural connections, enhance guest experiences, and contribute to the Kingdom’s broader economic and social goals. We're also proud to announce the opening of Mercure Hotel Khamis Mushait in the Kingdom. Looking ahead, Fairmont Hotels & Resorts is set to further strengthen its presence in Saudi Arabia with three exciting new properties: Fairmont Red Sea, opening at the end of 2025; Fairmont Ajdan Al Khobar, slated for 2027; and Fairmont Rua Madinah, expected in 2028. The future of hospitality is here, and Accor is proud to lead the charge for a more sustainable, inclusive, and innovative approach.

Make special happen with Fairmont Hotels & Resorts. With the launch of Fairmont’s new global campaign, we celebrate not just a hotel brand, but a legacy shaped by special moments and extraordinary experiences. Fairmont invites guests to step into unforgettable moments, from iconic ballrooms to once-in-a-lifetime celebrations. Fairmont, part of Accor’s esteemed portfolio, seamlessly blends genuine encounters with the pulse of the destination. From iconic landmarks to hidden gems, each destination telling its own unique story offers a sanctuary where moments are turned into special memories, and history continues to be made. https://lnkd.in/eSKc9P56   #Accor #FairmontHotels #MakeSpecialHappen

We’re thrilled to announce that Accor continues its strong partnership with World Monuments Fund (WMF), this time supporting four iconic heritage sites through the 2025 WATCH program. Our commitment to preserving cultural heritage and fostering sustainable tourism is at the heart of everything we do. By joining forces with WMF, we are helping to protect key global landmarks that are vital for future generations. Sébastien Bazin, Chairman & CEO of Accor, and Bénédicte de Montlaur, CEO of World Monuments Fund, share their vision for a sustainable future through this exciting partnership. 👉 Discover more about our partnership and watch the full discussion on Accor.com https://lnkd.in/emmt72jE

A celebration of taste, talent, and thoughtful hospitality. At Taste of Paris, 11 of our brands came together to offer a bold, sustainable, and heartfelt culinary experience. With 21 passionate chefs and more than 420 dishes served, each plate was an invitation to discover the art of hospitality through food 🧑🍳 From zero-waste practices to plant-forward menus and low-alcohol cocktails, our commitments were not only visible, they were tasted. More than an event, it's a promise: the talent of our Heartists® lives on all year round, in our restaurants, bars, and tables across the world. 👉 Explore our world of limitless flavors on ALL.com ALL - Accor Live Limitless #Accor #TasteOfParis #TasteforALL #LimitlessExperiences

We’re proud to announce the latest additions to our global portfolio, reinforcing Accor’s commitment to expanding in both dynamic urban hubs and culturally rich destinations: • The Hoxton Florence – Italy 🇮🇹 • ibis Mumbai BKC – India 🇮🇳 • Mercure Hotels Lucknow Gomti Nagar – India 🇮🇳 • Ming Hotel Nanjing – MGallery Hotel Collection – China 🇨🇳 • Novotel Hotels New Delhi City Centre – India 🇮🇳 • Athens Capital Suites – MGallery Hotel Collection – Greece 🇬🇷 As we continue to grow our presence worldwide, we remain committed to offering meaningful stays tailored to the evolving expectations of our guests and partners.

At Arabian Travel Market 2025, Accor reaffirmed its leadership in the Middle East with ambitious growth plans aligned with Saudi Vision 2030. A key highlight was the signing of a landmark agreement with the Saudi Tourism Authority | الهيئة السعودية للسياحة (STA) to strengthen collaboration across marketing, guest experiences, and global campaigns. This partnership will boost hotel bookings, elevate brand visibility, and deliver curated experiences across our expanding portfolio in Saudi Arabia, while also supporting local talent development and sustainable tourism. With SAUDI AIRLINES, the Kingdom’s national carrier, we’ve signed a strategic loyalty partnership enabling ALL members to redeem points for AlFursan miles. This connects two powerful travel ecosystems and opens the door for richer, more rewarding travel experiences across our hotels, brands and Limitless Experiences globally. In Saudi Arabia, we currently operate over 45 hotels, with 44 additional properties set to bring more than 11,000 new keys by 2030. Highlights include the debut of the region’s first TRIBE Hotels and TRIBE Living concept in Riyadh’s King Salman Park, alongside expansion into emerging destinations such as Al Baha, Dhahran, and Khamis Mushayt. As the largest hospitality operator in the Holy Cities, with 13 hotels and over 12,500 rooms, we’re growing our presence in Makkah and Madinah through transformative projects like the Rua Al Madinah complex. To support spiritual tourism, we launched the ALL Makkah-Madinah Portal, a dedicated platform designed to assist millions of pilgrims with seamless Umrah and Hajj planning. We’re also accelerating our digital strategy to meet the evolving needs of travelers. Through our partnership with Wego.com, MENA’s leading travel app and online marketplace, we’re boosting our digital presence and traveler engagement across high-growth markets like Saudi Arabia, UAE, Egypt, Qatar, and Kuwait. In the UAE, our strengthened partnership with Investment Corporation of Dubai and Valor Hospitality Partners led to the opening of a six-hotel cluster in Dubai’s Deira Waterfront, adding nearly 1,000 keys across Novotel, Mercure, ibis Styles, and Adagio brands. Our regional footprint continues to expand with upscale resort developments in Egypt’s North Coast, the upcoming Swissôtel Corniche Park Towers in Doha, and new entries into Baghdad and major Turkish destinations including Istanbul, Antalya, and Bodrum. With a portfolio of over 45 brands, a strong focus on local talent, sustainability, and culturally attuned hospitality, Accor remains at the forefront of shaping the future of travel across the MEA region.

We are pleased to announce that Accor has reached a significant milestone, opening its 500th premium hotel. This achievement highlights our continued expansion and leadership in the hospitality industry, with a portfolio that includes renowned brands. "This achievement highlights the power of Accor’s broader ecosystem – from the visibility delivered through our global distribution and booking platforms to the added value of ALL - Accor Live Limitless, which brings our premium brands closer to guests worldwide and drives loyalty." -Benoit Racle (he/him/his), Global Brand President - Premium. As we continue to expand across key regions and introduce over 250 new hotels in the pipeline, we remain dedicated to redefining the premium hospitality segment through innovation and a focus on delivering memorable, personalized guest experiences. We look forward to continuing our growth and reaching new milestones with our valued partners and guests, many thanks to our Heartists® everywhere who helped make this happen. As Camil Yazbeck Global Chief Development Officer, Premium, Midscale & Economy, emphasizes: "This growth isn’t just numbers on a page; it’s a testament to the hard work and dedication of our teams who are extremely passionate about what they do." Among our new properties, we are welcoming Pullman Hotels & Resorts Budapest, Hungary, Mövenpick Hotels & Resorts Resort & Spa Karpacz, Poland, Swissôtel Hotels & Resorts Resort Bodrum Beach, Turkey and Grand Mercure Hotels Goa Candolim, India to our growing premium portfolio.