Accor

We’re thrilled to share that Accor has been awarded the Silver Award at the TOP/COM Corporate Business Awards in the Recruitment Campaign category! This recognition highlights the excellence of our communication efforts, but above all, it underscores our commitment to offering heartwarming experiences and career opportunities, while inviting talented individuals to join the hospitality industry. Additionally, our “Hospitality is a Work of Heart” campaign, a global initiative, received two Silver Awards at the HR Creativity Awards 2025. These achievements reflect our dedication to showcasing the values of Accor and our passion for hospitality. "Hospitality is a Work of Heart" is more than just a campaign, it’s our promise to both our people and our guests. #WeAreHeartists

Innovation is at the heart of Accor. At Viva Technology 2025, we showcased our strategic partnerships with pioneering startups like Luniwave, Alltheway travel tech, and Fullsoon. These collaborations are redefining the future of hospitality through co-innovation. Hear from Damien Perrot, our Global Chief Design, Technical Services & Innovation Officer, Premium, Midscale & Economy division, as he shares how we're enhancing the guest experience while accelerating sustainability. Watch the full video here: https://lnkd.in/eAZ4xZ8M

Accor continues to expand its global presence with the opening of eight new hotels across vibrant destinations. From iconic city hubs to seaside retreats, these new properties reflect our ambition to deliver diverse, meaningful, and localized experiences for all types of travelers. Now welcoming guests in: 🔹 Rocca A Mare - Handwritten Collection, Greece 🔹 Mövenpick Hotel Budapest Centre, Hungary 🔹 Fairmont La Hacienda Costa del Sol, Spain 🔹 Mercure Hotel Khamis Mushait, Saudi Arabia 🔹 TRIBE Budapest Airport, Hungary 🔹 ibis Styles Madrid Airport Valdebebas, Spain 🔹 Mercure Hotels's Grand Mercure Batam Centre, Indonesia 🔹 Pullman Hotels & Resorts Zhoushan Seaside, China These launches are part of Accor’s ongoing strategy to accelerate growth, enhance brand reach, and support local tourism ecosystems through high-quality hospitality and operational excellence. These hotels will now be part of our membership and loyalty platform ALL - Accor Live Limitless

After a fully transformative renovation, The Rimrock Resort Hotel will reopen as the first North American flagship of Emblems Collection, Accor’s newest luxury collection brand — blending its storied legacy with a visionary redesign. The property will be a serene mountain retreat where nature and luxury meet, perfectly balancing seclusion with proximity to the Banff Gondola and historic Upper Hot Springs. ”Rimrock Banff, Emblems Collection, will be more than a retreat — it reflects our vision for Emblems: distinctive, intimate, and deeply connected to its surroundings.” Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery Hotel Collection and Emblems Collection. Emblems is on track to reach 15 properties signed by 2025, starting with its first opening in Europe later this year. https://lnkd.in/eBBthKFK

🌈 Celebrating Pride from São Paulo to Warsaw ! This June, our hotels, brands, and Heartists® came together to celebrate Pride month with purpose, creativity, and conviction. Each initiative echoed the same message: at Accor, inclusion isn’t an initiative, it’s a foundation embodied by each and every one of us. Here are just a few highlights: ALL - Accor Live Limitless collaborated with a digital artist to create vibrant visuals celebrating pride month. Fairmont Hotels & Resorts introduced limited-edition Pride menus and signature cocktails across selected properties, embracing celebration through taste and color. Our teams proudly marched in Warsaw Pride, standing in solidarity with the LGBTQIA+ community. In Brazil, we proudly served as the official hotel partner of the 29th São Paulo LGBT+ Pride Parade. Over 30 Heartists joined the Accor Caravan on Avenida Paulista, while our hotels in the region hosted local activations. Take a look at how our community lived and shared the spirit of Pride this month. 👇

We are pleased to announce the launch of our new Corporate Graduate Program at Accor! Over the next 16 months, five young professionals will undertake three strategic rotations across departments. This program will provide them with valuable insights into their roles, from our Paris HQ to hotels across Europe and an international office experience. The program begins with an immersive onboarding, including introductions to key departments and visits to our hotels. We look forward to supporting the development of these future leaders and seeing the impact they will make. Interested in a career with Accor? Become a Heartist® and make an impact in hospitality. https://lnkd.in/gYSUgbD

Agnès Roquefort, Global Chief Development Officer – Lifestyle & Luxury at Accor, shares her personal takes on leading Accor's luxury and lifestyle brands. From her favorite brands to how she balances sustainability with exceptional hospitality, discover a behind-the-scenes look at what makes Accor's brands and people so special. For more, watch the full Sustainable Hotels of Tomorrow roundtable on Accor’s YouTube channel.

Incluir é reconstruir futuros - e esse é um compromisso que escolhemos honrar todos os dias. Em comemoração ao Dia Mundial da Pessoa Refugiada, fizemos uma ação especial no nosso hotel ibis Budget São João - que conta com 50% de sua equipe composta por pessoas refugiadas e migrantes - para conhecer mais de perto a história de cada um deles. Foi um momento inspirador, de muita escuta, reflexão e aprendizado. Desde 2022, trabalhamos juntos com o Fórum Empresas com Refugiados do ACNUR, Agência da ONU para Refugiados, criando programas de treinamento e possibilidades de contratação que já beneficiam mais de 300 pessoas. Acreditamos no poder transformador da inclusão e que, mais do que uma iniciativa social, essas contratações são uma escolha estratégica e ética que enriquece nossos times, nossas marcas e, principalmente, as vidas que tocamos. 🎥 Convidamos você a assistir o vídeo e se inspirar nessa data tão importante. #Accor #ESG #DiaMundialDaPessoaRefugiada

Discover the new brand campaign for ALL - Accor Live Limitless Accor, featuring Kylian Mbappé. More than a global leading figure, he represents the values we stand for: excellence, generosity, and inclusivity. With "Don’t be a Guest, be a Guest Star", ALL Accor celebrates a vision of hospitality where every guest is given thoughtful, tailored service, wherever they are in the world. #ALLAccor #ALLGuestStars

Accor was pleased to bring together executive travel managers and buyers from leading international corporations for the Accor Global Leadership Council (GLC) in Paris, a prestigious advisory board dedicated to reimagining the future of corporate travel, alongside Accor’s closest B2B partners. As corporate travel evolves rapidly, the GLC serves as a vital forum to align on emerging needs, sharing valuable insights, and co-creating innovative solutions that will define the future of business travel and corporate meetings. Representatives from diverse industries, including financial services, engineering, energy, and technology, joined Accor’s senior leadership team, featuring Sébastien Bazin (CEO & Chairman), Maud Bailly (CEO Sofitel, MGallery Hotel Collection & Emblems Collection), Agnès Roquefort (Global Chief Development Officer Luxury & Lifestyle), Jean-Yves MINET (Brand President Midscale & Economy) and Julien Houdebine (Chief Sales and Revenue Management Officer). Together, they discussed key topics such as brand value, revenue management, development, B2B loyalty, sustainability, and more. Looking ahead, the GLC is poised to build a visionary roadmap that ensures both Accor and its clients remain agile, innovative, and prepared for the ever-changing landscape of corporate travel.