Made in Italy, simply extraordinary

Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.

Once you choose it, you never leave it!

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Celebrating Made in Italy around the world

It has been a year full of emotions, events, people and especially Made in Italy. Let's relive it together!

Italy: building excellence

Luxury yachts, cosmetics, biotech and gluten-free products. They all have one thing in common: Made in Italy’s expertise and innovative approach.

Luxury yacht pioneers

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Italian cosmetic innovations

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Italy’s biotech

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Gluten-free Italy

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Curiosity

#25 – Vitruvian-1: The Future of AI is Made in Italy

Italy is making a significant impact in the AI field with Vitruvian-1, a cutting-edge AI created by Italian startup ASC27 that stands out for its advanced training architecture..

Made in Italy around the world

From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.

Be Authentic

When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!

Listen to the experts

Did you know it?

Italy returns as the world’s leading wine producer

Overall in the European Union is estimated for 2024/2025 a production of 146.5 million hectolitres: for Italy it is estimated 41 million hectolitres, France ranks second with 39, 3 million hectolitres and third place Spain with 38,1 million hectolitres.
The global benchmark is still set by Italy's diverse terroirs and oenological experience, despite the challenges related to climate change and market dynamics. The country's enological excellence is still reflected in its historic vineyards and cutting-edge production techniques.
Source: Il Punto Coldiretti

MESSAGES FROM THE itALIAN EMBASSIES

Talking About it

Made in Italy is simply extraordinary, which is why everyone is talking about it!

Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!

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Made in Italy for the world

The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!

Italy is...

Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.

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Start it up

Discover the most innovative Italian startups.

It is the future!

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Buy Italian. Get more.

Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.

There is much more to it

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Made in Italy is Saving Energy


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