See you in Ft. Lauderdale for IPW 2026! 🌴🏖️ We’re excited for the Ft. Lauderdale team to host IPW 2026 and wish the team at Visit Lauderdale all the best in their months of planning ahead. Looking forward to another year of collaboration and opportunity. #IPW2026 #BrandUSA #VisitTheUSA #FtLauderdale
Brand USA
Hospitality
Washington, DC 21,309 followers
We are Brand USA, the nation’s destination marketing organization. Follow us for industry updates and announcements.
About us
Brand USA drives legitimate inbound travel to the United States to strengthen the U.S. economy, bolster exports, create quality jobs, and build community prosperity. We lead the United States’ presence in an increasingly competitive global marketplace, serving as the authoritative voice for U.S. travel experiences by integrating destination promotion with visa and entry policy information for a seamless visitor experience. Brand USA works with thousands of businesses and communities throughout the United States to maximize the economic benefits of international traveler spending. As one of the best levers for driving economic growth, international travel to the United States supports more than 1 million American jobs and benefits virtually every sector of the U.S. economy.
- Website
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http://www.TheBrandUSA.com
External link for Brand USA
- Industry
- Hospitality
- Company size
- 51-200 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 2010
Locations
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Primary
Get directions
1725 Eye Street, NW
Suite 800
Washington, DC 20006, US
Employees at Brand USA
Updates
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⚡ The energy on the show floor is electric! From interactive exhibits to immersive destination showcases, this vibrant space brought the magic of U.S. travel to life. We're proud to amplify our partners and their powerful work connecting international buyers with America's destinations. Come say hello at Brand USA booth #1231! 🇺🇸 #IPW2025 #BrandUSA #VisitTheUSA
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A memorable afternoon at the IPW 2025 Brand USA-hosted lunch! 🎸🎙️ We were proud to welcome global delegates to celebrate the U.S. travel experience, highlighted by the announcement of our new global campaign coming this fall “America the Beautiful.” 🎬 Watch sneak peek here: https://lnkd.in/e6YP_Kpb The campaign is tribute to the breathtaking landscapes, bustling cities, and warm hospitality that make the U.S. a must-visit destination. #AmericaTheBeautiful #BrandUSA #IPW2025 #VisitTheUSA 📸 Arthur Kobin, Matt Herp
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There are still spots available to join the AI sessions at the Brand USA booth #1231! 🦾 👩💻 Check here for the schedule and availability to pick the right session for you: https://lnkd.in/e-Gfb2ss
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Team photos from the Brand USA educational session! We are so grateful to have such a talented team that puts together such a great presentation. 👏 Thank you to all of the Brand USA staff and representatives who traveled from all corners of the world to be here to participate. We hope the session left you feeling prepared for the week ahead! #IPW2025 #BrandUSA
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What a way to kick off #IPW2025! 🎉 Last night was truly unforgettable. Thank you to Choose Chicago, U.S. Travel Association, and Field Museum for welcoming us to Chicago in style. We are feeling energized for the week ahead! #VisitTheUSA #BrandUSA #FieldMuseum
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🌎✨ A New Chapter in U.S. Travel Begins 🇺🇸✈️ Today at #IPW2025 in Chicago, Brand USA unveiled a dynamic, global vision to drive international visitation and storytelling through tourism like never before. Introducing America the Beautiful, our most ambitious campaign yet, launching this August alongside a new digital hub, AmericaTheBeautiful.com. Powered by AI and built for connection, this platform invites global travelers to see, feel, and immerse themselves in the beauty, variety of experiences, and spirit of the United States. 🗣️ “There’s never been a better time to explore the USA… We’re sending a clear message: the USA is open for business and ready to welcome legitimate international travelers.” — Fred Dixon, President & CEO, Brand USA This campaign is just one part of a defining decade for travel to the U.S., with upcoming global events including: 🏆 2026 World Cup 🎉 Route 66 Centennial 🇺🇸 America 250 🏅 LA28 Summer Olympics & SLC34 Winter Olympics 🎽 Rugby World Cups in 2031 & 2033 And that’s not all — we’re spotlighting what’s new and next across all 50 states, from immersive wildlife lodges to reimagined museums and cutting-edge attractions. Read the Press Release: https://lnkd.in/eKB_h5gu #BrandUSA #AmericaTheBeautiful #VisitTheUSA #America250 📸 Arthur Kobin
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Something beautiful is coming to IPW 👀 Join us at the Brand USA Luncheon today at 12:30 p.m. CT for an exclusive first look at the theme of our newest campaign. At IPW 2025, we’re focused on what’s next: 🔹 Responsible travel 🔹 Story-driven marketing 🔹 Driving demand through innovation Find us at Booth #1231 and explore how we’re helping international travelers discover the full breadth of the United States. #BrandUSA #IPW2025 #FutureOfTravel
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From bold campaigns to global insights—Brand USA has a story to tell. Join us at our IPW press conference on Monday, June 16 at 8:00 AM as we unveil what’s ahead for U.S. travel marketing. #IPW2025 #BrandUSA #PressPreview
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