Brand USA

Want to hear how Brand USA and Mindtrip, Inc. are pioneering AI website integration? Don’t miss this webinar with Janette Roush and Dan Rosenbaum. Register here: https://lnkd.in/eWdTPduK

One Sales Mission. 500 business meetings. 190+ agents trained. Two key markets connected. In August, we completed our 2025 Argentina and Chile Sales Mission alongside Delta Air Lines, LATAM Airlines, and 12 U.S. partners. Together, these markets are forecasted to send over 1.1 million visitors to the USA in 2025. - Argentina: The USA’s 12th-largest source market, with 790,000 arrivals expected by year’s end. - Chile: A strategically valuable market supported by the Visa Waiver Program, with arrivals forecasted at 362,000 this year. Sales missions are a cornerstone of how Brand USA builds bridges between U.S. destinations and the international travel trade — creating the connections that drive demand, expand air service, and position the USA as a premier destination. Thank you to our partners and the travel trade communities in Argentina and Chile. Together we are building connectivity, fueling demand, and keeping the USA top of mind for travelers worldwide. Argentina Press Release: https://bit.ly/4g6GXQk Chile Press Release: https://bit.ly/3HE0CKM

How is Brand USA driving the travel trade’s excitement for the iconic American road trip? The Great USA Road Trip Roadshow is making stops in key markets to connect the travel trade with U.S. destinations ahead of milestone moments like America250, the Route 66 Centennial, and the FIFA World Cup 2026. The Roadshow just traveled to Australia, where we: - Engaged 200+ agents across Perth, Adelaide, and the Gold Coast alongside United Airlines and 20+ U.S. destinations. - Shared new insights and tools to help agents sell flexible, authentic U.S. travel experiences. - Built excitement for United's new Adelaide–San Francisco nonstop flight launching this December — a route that will make it easier for Australians to experience milestone events and the wide-open road across the USA. We’re grateful to our partners, ambassadors, and every agent who joined us. Your partnership fuels demand and inspires more travelers to experience the USA. Next stop: The Great USA Road Trip heads to South Korea this month! Read More: https://bit.ly/3VAdq7W

Calling all Route 66 destinations! Help us spotlight what makes the Mother Road iconic: https://bit.ly/4lJkYzT

The Brand USA team had a productive time at U.S. Travel Association's ESTO in Phoenix, Arizona, where we connected with partners and shared a preview of our 2026 plans, including our new campaign, America The Beautiful. - Welcomed over 70 partners at our Industry Input Session, gathering valuable insights from partners across the country. - Our CMO, Leah Chandler, CDME, shared her unique perspective on the evolving marketing landscape during the Marketing on the Move panel. - Held 42 one-on-one partner meetings to align on shared goals. A big thank you to U.S. Travel Association for bringing our industry together, and to event hosts Arizona Office of Tourism and Visit Phoenix. Events like ESTO remind us that collaboration and shared storytelling fuel the future of our industry!

Come join the Brand USA Public Affairs team! We’re hiring for a Manager, Public Affairs – a key role on our team that will help strengthen relationships with key stakeholders and grassroots leaders in Washington, DC and nationwide. You’re a great fit if: - 4+ years in government, public affairs, or stakeholder engagement - Communicate with clarity and purpose - Are passionate about public service - Build trust and strong partnerships Apply here: https://bit.ly/4oIExeK

Headed to ESTO 2025 in Phoenix, Arizona? Let’s connect! From August 17–19, Brand USA’s Partner Engagement & Marketing team will be on the ground and ready to meet with you. Whether you’d like to discuss partnership opportunities, get updates on current initiatives, or simply say hello, we’re here for it. Catch up with Skylar Clark, Chris Ellis, Jerod Fuchs, Danielle Campana, Maya Hua, and Chelsea Sullivan Kaiser. We’re looking forward to insightful conversations and strengthening our industry connections at #ESTO2025!

Japan and South Korea rank among the top 10 international source markets for U.S. inbound travel. Brand USA's research shows intent to travel to the United States has grown over the summer months, with interest from both countries trending higher in Q2 compared to the start of the year. To capitalize on this momentum, Brand USA recently concluded successful sales missions to both markets. Mission Impact: - Seoul: 25 U.S. partners, 650+ business appointments with Korean trade professionals - Tokyo/Osaka: Nearly 30 U.S. partners, 700+ business appointments and targeted educational sessions - The Japan mission also included a special training event at the U.S. pavilion at Expo 2025 in Osaka. These missions equip international travel trade partners with the tools and destination insights needed to promote travel to the USA—fueling economic impact across our communities. Access the full press releases: Japan - https://bit.ly/47dj6fh Korea - https://bit.ly/46ynjKj

🤔 How is international sentiment shifting around U.S. travel? Following our 2025 Summer Board Meeting, Travel Weekly highlighted Brand USA’s latest survey data showing a rebound in inbound travel intent—rising from 23% in April to 25% in June. As our CMO Leah Chandler, CDME shared, this momentum reinforces the value of our global marketing efforts and the enduring appeal of the United States as a destination. 📖 Read the full article from Travel Weekly: https://lnkd.in/e87xAdj9 #BrandUSA #TravelWeekly #InboundTourism #VisitTheUSA #TravelTrends

📢 Highlights from our 2025 Summer Board Meeting are now available! 🎥 Watch the full session to explore what’s ahead: https://lnkd.in/ekBNajxw During the public session, Brand USA shared key insights on international travel trends—including encouraging trends in global travel intent and revised forecasts showing nearly 1 million more visitors than projected earlier this year. #BrandUSA #TourismLeadership #VisitTheUSA #TravelTrends #AmericaTheBeautiful