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At Interamerican Network we are game changers. We focus on travel trends and consumer behavior, keeping a close eye on what is happening globally to adapt and personalize the strategies we recommend to our customers. Here is a quick view on our latest white paper: Latin American Premium Traveler Overview 2025. HABITS, BEHAVIOR AND INFLUENCE Latin Americans prioritize experiences over deals and take longer vacations: - Travelers prioritize experiences over deals and take longer vacations, so marketers should lead with unique activities and experiences and promote a longer stay itinerary – while providing relevant offers to make the decision even easier. Initially undecided about a travel destination: - 6 in 10 or more are undecided about a destination when deciding to travel, so there is ample opportunity to influence through effective advertising. Draw inspiration from a variety of sources, but especially online: - Create a multi-platform strategy to reach and influence travelers through relevant content throughout the purchase journey. Also turn to OTAs for inspiration and booking: - More than half of travelers are using OTAs in their travel planning process when it comes to point to point trips. #LATAM #LatinAmerica #Traveler #InteramericanNetwork #ConnectingExperiences